Validating, Promoting, & Publishing Your Web Site Writing For the Web The Internet Writer’s Handbook 2/e

Contents Testing and validating Helping search engines Publishing

Testing & Validating

The Internet Writer’s Handbook 2/e Test in Various Browsers & Resolutions Browsers Internet Explorer Netscape Monitor resolutions 640x x x768

The Internet Writer’s Handbook 2/e Sites With Validation, Testing, Promotion Tools Bobby NetMechanic Web Site Garage Dr. HTML

Helping Search Engines

The Internet Writer’s Handbook 2/e Places for Keywords META keyword tag META description tag TITLE

The Internet Writer’s Handbook 2/e Other Places for Keywords First part of body copy Domain name Headings (H1, H2 etc) ALT tags

The Internet Writer’s Handbook 2/e Ways to Promote Your Site Post notes to listservs or newsgroups. Send notes to Webmasters of similar sites. Put URL on stationery or card. Advertise.

The Internet Writer’s Handbook 2/e Submit Your URL to Search Engines Most search engines have a link: ADD URL

Publishing

The Internet Writer’s Handbook 2/e Publishing a Web Site YOUR COMPUTER WEB SERVER CONNECTED TO INTERNET WORLD WIDE WEB

The Internet Writer’s Handbook 2/e Publishing a Web Page You create a Web page. You send the Web page files to a Web server. Your pages have unique URL addresses. Users use the URL to go to the Web address. Their browsers display the page.

The Internet Writer’s Handbook 2/e Files You must send All the.HTM files Graphic files

The Internet Writer’s Handbook 2/e Publishing a Web Site Some Web editors publish directly by moving all Web files to the Web server. FTP programs can move Web files from your computer to the server. All files must be in a WWW directory.

The Internet Writer’s Handbook 2/e