©Copyright 2009 Emmis Interactive, Inc. All rights reserved. Objective: To make station listeners that are interested in tattoos believe that Iron Age Studio is their number one choice in St. Louis for tattoos and body piercings. Concept: The Ink Gallery, sponsored by Iron Age Tattoo Station listeners will be driven to where they will be able to upload pictures of their tattoos and piercings onto a showcase webpage, along with their story. Listeners will check out everyone’s submission and rate each one from a scale of 1 – 10. At the end of each month, we’ll pick a winner and they will receive a $X gift certificate to Iron Age. Timing: 52 Weeks March – Feb 2011 Complex Campaign Case Study – Iron Age Tattoo *These are only examples. Please do not use these numbers in your proposals because they may not be truly indicative of what your station/market can actually deliver. Pitching & Recapping

©Copyright 2009 Emmis Interactive, Inc. All rights reserved. Rationale: (Insert a story as to why it makes sense for the buyer to use your station to go after this target audience. Show audience index’s for tattoos, cross reference with age groups that are most likely to get tattoos, etc.) Execution: Station will support the Ink Gallery, sponsored by Iron Age Tattoo, with the following: On Air: Ten (10) paid :15sec promos to air per week, Mon-Sun 6a-12a Inclusion in one (1) blast per month. Iron Age will receive a graphic, a paragraph for text, and a link to the Ink Gallery website. Content receptacle on the station’s website home page with a graphic and some text to grab web viewers’ attention, minimum of 2 weeks out of every month. 24/7 listing in the Navigation Bar, under “Lifestyle” on the left hand column of every page on the station website Measurement of Success: Site traffic metrics will be ed to Iron Age monthly, along with the number of new entries and the monthly winner. Complex Campaign Case Study – Iron Age Tattoo *These are only examples. Please do not use these numbers in your proposals because they may not be truly indicative of what your station/market can actually deliver.

©Copyright 2009 Emmis Interactive, Inc. All rights reserved. Complex Campaign Case Study – Iron Age Tattoo Iron Age logo We’ll tell viewers what’s going on here Thumbnail images of submitted tattoos and piercings come up here.

©Copyright 2009 Emmis Interactive, Inc. All rights reserved. Complex Campaign Case Study – Iron Age Tattoo Viral component Visitors rate the tattoo here Story here Visitors click here or here to submit their own photos

©Copyright 2009 Emmis Interactive, Inc. All rights reserved. Complex Campaign Case Study – Iron Age Tattoo On Air: 12 month on-air schedule Spent $$$ per month On-line: 12 month on-line campaign Spent $$$ per month Annual Investment: $X *These are only examples. Please do not use these numbers in your proposals because they may not be truly indicative of what your station/market can actually deliver.

©Copyright 2009 Emmis Interactive, Inc. All rights reserved. F or this particular program, you would send Iron Age the numbers below, once a month. At the beginning of April, you would send them March’s numbers. At the beginning of May, you would send them April’s numbers, and so on. At the end of the year, you would send them the recap for the year, which you can see below. Please note that some clients can look at this (below) and it makes sense, and some need it simplified and in paragraph form. Every client is different, so be sure to put this info into a format they can understand. Iron Age Web Metrics Analysis: Mar 07 - Feb 08 PagePage ViewsVisitsVisitorsAvg Time Spent /InkGallery/View.aspx1,029,02560,42656,3292:28 /InkGallery/Browse.aspx407,47255,94751,5181:54 /InkGallery/Submit.aspx :29 /InkGallery/Thanks.aspx :31 /InkGallery/TellAFriend.aspx :04 Total1,441,598118,75856,329 Iron Age On Air Audience Impact Analysis: Mar 07 - Feb 08 Paid SpotsFreqReachGross Impressions A18-341, ,20017,102,800 Complex Campaign Case Study – Iron Age Tattoo *These are only examples. Please do not use these numbers in your proposals because they may not be truly indicative of what your station/market can actually deliver.