Lesson 1

Investigate how the mobile phone app industry has developed over recent years Identify the criteria for what makes a good mobile phone app Design and create your own mobile phone app that meets a target audience – considering information required, layout and design Finally, evaluate your app for suitability and pitch it to an audience The Mobile App Project Brief is available from Moodle under Year 9 Curriculum

By the end of this lesson you will: Be able to describe what a mobile phone app is Understand how the mobile phone app industry has developed over a relatively short period of time Be able to identify the criteria for what makes a successful mobile phone app

Think of an app as a software program for your mobile phone They range in size and complexity - simple torch application to a medical reference guide. There purpose is to …. Entertain, Inform, Communicate What apps do you use ?

In pairs, decide on your top 3 current apps How many times a day do you use an app? For what purpose - Entertainment, Information or Communication? Some examples for you! 15 Mins

Does any one know when the 1 st mobile phone was available to be sold to consumers? It was not very mobile! Weighed about 1 kilo - 1 bag of sugar. Made by Motorola. Cost around £2k plus contract charges Talk time was 30 minutes max Took 10 hours to recharge! =

2011: 29 billion apps downloaded globally 2014: 77 billion apps expected to be downloaded. Projected worth £23bn! Most popular apps (2011) : Facebook, Google Maps, News and Weather apps e.g. the BBC and Weather Channel

1G mobile phone- smaller, cheaper, longer battery life 2G launched - Moved to digital – better quality of signal and more information can be sent Apps begin to take off 3G – Faster, better security, improved coverage 4G – Even faster, high definition 5G – Even faster, high definition 1983 Early 90s Mid 90s End of c.20 1 st mobile phone 1G Rise ofwww. 3G 2G 4G Future 5G

Consider the following things: Is the information relevant to the target audience? Is it clear, up to data, accurate and unbiased? Are the images meaningful? Is the font size suitable? Is the site easy to navigate and use? Does the site contain useful links?

Working in pairs Chose an app you use daily/ weekly. Discuss why you use it (using the criteria we identified earlier). Identify one thing you would like to improve. Task: write a short paragraph identifying: 1.The app 2.Explain why you have chosen it 3.Identify what you would like to improve I use this phone app a lot because... To improve it I would Mins

In pairs, grab a sheet of paper and record your answers!

It weighed the same as a bag of sugar = 1Kg =

1983

4G

29 billion in 2011

Entertainment Information Communication

By the end of this lesson you will: Be able to describe what a mobile phone app is Understand how the mobile phone app industry has developed over a relatively short period of time Be able to identify the criteria for what makes a successful mobile phone app

Good Mobile Phone App Has a meaningful purpose for the target audience Contains useful links Information is up to date, accurate and unbiased Font size is clear It is easy to use and navigate Images are interesting and relevant for the target audience

25%

It is who the product/service is aimed at. It is usually defined by the following attributes: Age Gender Occupation Location Income/Wealth Level of education Interests