Everyday Swim - Islington Liquid Swim. Membership PAYG Adult Swim Lessons Pool Induction Adult Stroke Correction Swim ’n’ Gym Masters / Tri - London Swim.

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Presentation transcript:

Everyday Swim - Islington Liquid Swim

Membership PAYG Adult Swim Lessons Pool Induction Adult Stroke Correction Swim ’n’ Gym Masters / Tri - London Swim Fit Social Polo League ability

Profile (N = 320) Male 40% Female 60% Age Groups (Average age = 34) % % % % % 60 plus 1%

The majority… - Walk to the gym. - Use Liquid swim 1-2 times a week. - Were already pool users. - Main aim to: 1) Improve swimming ability; 2) Increase fitness; and 3) Tone / shape up. - Motivation to start Liquid Swim was a "priority shift" - Liquid Swim users prefer exercising on an individual basis, on weekdays, between 5-8pm