Leaks, Mops, & Determination The Ivey Connects Consulting Engagement at TAP Sid Wilson

Project Structure  What is the current situation?  Where does TAP want to go?  What does TAP need to do?  How can TAP get there?

What is TAP? Engaged Citizens Volunteers & Board Members Artists & Employees

The Current Situation

To educate the public in the arts by providing various artistic presentations to raise the public’s appreciation of the arts To educate artists by the establishment, operation and maintenance of a centre which will provide facilities, equipment, and education for artists To encourage development of artists and to act as a resource body to artists Charitable Responsibility

Fit with London Arts Community Forest City Gallery TAP Museum London

Fit with London Theatre Community Spriet Theatre Youth Actors Young/Family Audience TAP Palace Theatre Semi-Professional Older audience TAP Grand Theatre Professional High Class/Upper Middle class, trending older audience

Studio Rental Or Gallery Rental Theatre Attendance Theatre/Special Events Rental Free Admission to Gallery Art Classes Virtuous Circle

Where TAP (& the community) want TAP to go

How to expand the circle?  Art Rental Program  Artists’ Retail Incubator  Enhanced Art Programs  Front of House Staff  Larger outreach campaigns

What do these look like? ARTS Project Alcove  Mini-gallery for Art Rental & Artists’ Retail at the front of the north gallery, modifying the current storage closet  Space monitored by a new front of house staff  Pieces in the selection can be viewed on the website Lower South Gallery Separation  Outfitted with either a projector + Screen, or a moveable white board  Designed as a draw “through” the space, presenting either films or musical acts.  Run for a month at a time, not just a week Enhanced Programs Artist to Artist open nights: more mingling Lunch hour or early evening buskers Corporate Teambuilding Teen/Young Adult Art programming “Open Art” sessions, where supplies available, participation for a small fee. $2,183 Upfront $10,052 Operating pieces rented/year If not AR, Maybe Programming?

What TAP Needs

Low Risk, Moderate Reward  Current Activities are sustainable, but stagnant  Unsure Art Rental, Art Retail will bring sustainable revenues early enough  Expenditure would eliminate important Emergency Funds  Whatever option is chosen, needs to accomplish more than one goal at the same time

What TAP can do to get there  Sponsorship Package Designed to bring in funds AND potential new customers for proposed programs  Trial period exhibited low interest in Art Rental  Shifting focus to Creative Teambuilding

Studio Rental Or Gallery Rental Theatre Attendance Theatre/Special Events Rental Free Admission to Gallery Art Classes GROWING Virtuous Circle New Members Sponsors Young Artists New Partners

Thanks!  London Life  Ivey Connects  TAP Board  Robin  Sandra  Richard  TAP Artists  Community Stakeholders  Corporate Partners