1 Strategies for Enrollment Enhancement September 24, 2007 Andreea M. Serban, Ph.D. Vice Chancellor, Technology and Learning Services SOCCCD Richard McCullough, Ph.D. President, Saddleback College Glenn Roquemore, Ph.D. President, Irvine Valley College Robert Kopecky, Ph.D. Provost, ATEP

2 Enrollment Management Definition  An organizational concept and a systematic set of activities designed to enable educational institutions to exert more influence over their student enrollments  Concerns student college choice, transition to college, student attrition and retention, and student success

3 Enrollment Management Support Activities  Marketing  Outreach  Admissions, registration and records  Financial aid  Advising  Student accounts  Counseling, special and support services  Research  Technology

4 District wide FTES

5 Fully Online and Hybrid FTES In Internet based FTES represented 9.23% of the total district wide FTES, compared to only 1.5% in

6 District wide Enrollment Management Highlights  Increased student enrollments by improving online and in-person services:  Electronic signatures for students and faculty  Online parking permit system  New online registration system  Upgraded Emeritus Institute telephone registration system  My Academic Plan  Regular online banner ads through OC Register, OC Metro and LA Times  Bi-monthly and monthly advertising for the Colleges

7 Saddleback College Enrollment Management Highlights  Increased distance education offerings  “College on your time”  New programs  Expanded some of the existing programs  Student Satisfaction Survey  Professional development  Expanded outreach  Enhanced retention and transfer activities

8 Saddleback College and Beyond Enrollment management plan for  Career technical programs  Health Science programs  Meet established FTES growth targets  Enhance distance education offerings  Professional development for faculty and staff

9 Saddleback College and Beyond Enrollment management plan for  Efficient use of technology campus wide  State of the art facilities  Enhance Basic Skills  Increase transfer ready rates

10 Irvine Valley College Enrollment Management Highlights  Increased distance education offerings  Launched the Early College at Beckman High School  Implemented the Achieve College Early program  Launched the Beacon program  Expanded outreach  Enhanced retention and transfer activities

11 Irvine Valley College and Beyond Enrollment Management Plan for  Maximize room utilization  Increase productivity and provide funding for additional courses in high demand  Introduce block scheduling  Introduce shadow classes  Increase distance education

12 Irvine Valley College and Beyond Enrollment Management Plan for  Limit large lecture math classes for basic skills  Reduce certificate offerings to those that are effective and market them  Increase tutoring and other support services  Provide more assistance to the Transfer Center  Increase visitations to local high schools and create partnerships with feeder schools  Identify funds for Marketing and Outreach

13 ATEP Enrollment Management Highlights  Exclusive Right to Negotiate Agreement with Camelot  Continued discussions with the City of Tustin  Fall 2007 campus launch - more than 420 enrollments this fall  Collaborated with the colleges and the district staff in the development of a document outlining potential program offerings and space requirements

14 ATEP Fall 2007 Enrollment Distribution by Zip Code About a third of enrollments are from outside the district service area

15 ATEP and Beyond  Spring 2008 schedule  Short range development plan  Exclusive Right to Negotiate Agreement with Camelot  Discussions with the City of Tustin  Potential program offerings and space requirements  New partnerships

16 Questions?