« Local knowledge – worldwide network » 1 Marketing & Branding Committee: Wrap up Global Meeting in London, 2 May 2009 « Local knowledge – worldwide network » « Local knowledge – Worldwide network » Diana Lipka WBN Director Member Services WBN Shanghai Conference October 2012 #WBNShanghai Your WBN Website

« Local knowledge – worldwide network » 2 Key discussion points Brief recap Tour of the site Answer questions Hear what you want Identify priorities for next 6 months

« Local knowledge – worldwide network » 3 Recap Goals of new website –Move to easier to update platform –Sell WBN to multiple audiences –Connect the members Website went live on June 30 th Feedback from members – very positive –Professional yet interesting appearance –Excellent links –Like the look and feel Tour of the public website

« Local knowledge – worldwide network » 4 Members Only side of website Key goals –Easy access to proprietary information FactSheets Axco –Connect & communicate with members Under construction Tour of members side of website

« Local knowledge – worldwide network » 5 Challenges & Upsides Unusual website permits 1 member (WAPP) from each firm to edit –Difficult for web designer to build –Members side has recurring bugs –Public website – no issues WAPPs give access to members side –WBN outreach now about 800 members worldwide!

« Local knowledge – worldwide network » 6 Priorities for next 6 months Resolve major bugs Get Fact Sheets updated Get WBN content loaded –Current & historical documents in 1 place Add alert button Determine what membership want to add next

« Local knowledge – worldwide network » 7 Possible Features Discussion groups –General, Owners, Board, Committees –Benefits or P & C focused groups Pay membership dues & conferences Videos Links to LinkedIn RSS feeds Super Admin in each region

« Local knowledge – worldwide network » 8 Balance possible with practical What will the membership really use? What is good use of WBN staff time Your suggestions needed

« Local knowledge – worldwide network » 9 To Support Us Update your Fact Sheets Send testimonials & content to your WAPP Be patient with Members side rollout Give feedback of what you want and need

« Local knowledge – worldwide network » 10

« Local knowledge – worldwide network » 11

« Local knowledge – worldwide network » 12