International marketing 2 Workshop week 6 Standardisation and adaptation

Agenda Question for discussion Class test

Class discussion topic Certain Muslim countries like Saudi Arabia do not allow advertisers to show a frontal picture of woman with her hair. This creates a challenge for companies like Unilever or P&G that want to advertise hair-care products (e.g. shampoo). How would you tackle this challenge.

Class test question 1.(a)Examine how standardisation and adaptation issues are related to international marketing mix. (b)Explain underlying forces that lead to price standardisation or differentiation Illustrate your answer with recent views from scholars and with cases from the business world.