Campaign 2014: Target Programming 1. Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does.

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Presentation transcript:

Campaign 2014: Target Programming 1

Both Broadcast TV and Cable offer opportunities to target the spectrum from conservative through liberal. Cable does it via network choices… Broadcast does it via program types or genres. 2

3 Let’s look at some examples using indexes as the measurement. Indexes at 100=Same Density of target audience as overall general audience delivery. Indexes over 100=Higher Concentration of target audience.

Targeting via News: 4 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal Bloomberg TV CNBC CNN Fox News Channel Headline News MSNBC

Targeting via News: 5 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index Middle-SomewhatSomewhat Broadcast TV of-the-roadConservativeLiberal Early Eve Net News M-F Early Eve Net News Wknd Early Eve Local News Late Eve Local News Early Morning News Early Morn Talk/News/Info Late Night News/Info News Specials Sunday News/Interviews

Targeting via Sports: 6 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal ESPN ESPN Golf Channel MLB Network NFL Network Outdoor Channel Versus (now NBC Sports) Speed (now FOX Sports 1) Fuel TV (now FOX Sports 2)

Targeting via Sports: 7 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index Middle-SomewhatSomewhat Broadcast TV of-the-roadConservativeLiberal ABC Sports CBS Sports FOX Sports NBC Sports Auto Racing College Basketball College Football Golf Pro Basketball Pro Football Soccer

Targeting via General Audience: 8 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index Middle-SomewhatSomewhat Cable Nets of-the-roadConservativeLiberal Discovery Channel FX Hallmark Channel Lifetime TBS TNT USA Network

Targeting via General Audience: 9 Source: 2013 Doublebase MediaMark Research and Intelligence; Cable = Any watching past 7 days; Bold = Strongest Index Middle-SomewhatSomewhat Broadcast TV of-the-roadConservativeLiberal ABC Prime CBS Prime CW Prime FOX Prime NBC Prime

Thank you! 10