Word Power Using suffixes & Sales and marketing

Brainstorming Look at the following words and tell us what part of speech each word is. health healthy interest interesting decide decision n. adj. n./ v. adj. v. n.

An English word can have several derivatives. Many English words share the same root word even though they have different meanings or parts of speech.

How are these words formed? When you come across unfamiliar words, do you often use the knowledge of word formation to guess their meanings? If so, can you give some examples?

We can create adjectives by adding suffixes to nouns or verbs. Read the dialogue on page 6 and think about how the adjectives in blue are formed.

Below are some of the different suffixes used to form adjectives: Noun + y + ly + ic + al + ous + ful health  healthy week  weekly hero  heroic origin  original danger  dangerous help  helpful

Verb + ed + ing + able + ive amaze  amazed excite  exciting enjoy  enjoyable attract  attractive

Read the advertisement on page 6 and fill in blanks. Form adjectives by adding the correct suffixes to the words in brackets. Answers: 1. ________ 2. ________ 3. ________ 4. ________ 5. ________ 6. ________ 7. ________ 8. ________ 9. ________ lovely attractiveboring energeticfriendlyenjoyable wealthylucky fantastic

Some common suffixes: SuffixMeaningExamples -ical having the quality of -ablehaving the ability of -ouslike, full of -fulcharacterized by -lesswithout practical believable adventurous handful careless

Some common prefixes: PrefixMeaningExamples un-not in-not dis-opposite re-do again mis-badly or wrongly unfair, unhappy incorrect, invisible disable, dishonest rewrite, retell mistake, misdirect

Suppose you own a small ice cream shop and people from your local area like your ice cream very much. You have many customers and your shop is doing very well. Now you would like to expand your market and sell ice cream in another area. However, there is

already an ice cream shop there. What could you do to make sure that your new shop would be successful? Think about the following questions: Do you think that the people in the other area will have the same taste in ice cream as the people in your local area?

In order to make your new shop successful, do you think you would need to know about your competitor? What else do you need to do?

Read the passage on page 7. Focus on the meanings of the sales and marketing terms. You can compare your sales plan discussed before with the ideas introduced in this part. No matter what you are trying to sell, the basic rules of sales and marketing are always the same.

market research

sales & marketing department

market leader market share

sales figures

Read the dialogue in Part B and finish it with the blue words/phrases from Part A. Answers: 1. _____________ 2. ________________ 3. _____________ 4. ________________ 5. _________________________________ 6. _________________________________ market sharesales figures consumersmarket research sales & marketing department sales targets

Homework To go over what you’ve learnt in this lesson. To preview the next part Grammar and usage.