Destination Research

Revision - Elements of a Tour Transportation Lodging Dining Sightseeing/guide service Attractions Shopping

Information Objectives Is the destination interesting enough to support a one-day tour or multi-day tour? Has the market research identified such a destination and the types of tour? Are there any other interesting areas nearby that can be combined with a tour of this area? Are there support facilities in all element supplier categories? Do the support facilities meet the tour operator’s requirements? Does the destination have an infrastructure and superstructure?

Source of Information Standard Guidebooks Industry Publications Brochures Maps and atlases Tourist Bureau/NTO Computer programs On-site visit Others

Lodging Information Successful rating scale at a certain level Image of the property (service standard) Location Number and type of rooms Baggage handling services Food service facilities Recreational facilities Handicapped facilities Group rate and complimentary Appearance

A motel

A Hotel

A standard room

Deluxe Room

King size

Suite

Deluxe Suite

Apartment

Outside of an apartment

Hotel Lobby

Village Inn in local architecture

Resort

Resort

Typical activities at resort

Transport Information Safety records and reliability Good equipment and facility Rate, charge policy, and complimentary Restaurant Information Level of quality Chain affiliation Number and location of seats Style of service and special theme (if any) General cost of meals at the restaurant Parking access Complimentary

Tour coach

Meal arrangement for tour group

Dinning place should be big though not necessarily luxury

Group dining

Attractions Information Nature and type of the attraction Rank of the attraction Estimated time on site Group admission area Guaranteed admission time Gift shops Rest areas Food service Guide service

Guide Service and Sightseeing Information Adequately trained staff Destination material Sightseeing route Estimated time at each stop Ample and complimentary parking Visitor information centres / help desk

Shopping Information Variety of shopping experiences Local crafts and craftspeople Food service Rest areas Money exchanger Maps, marketing materials, coupons Other activities

Analysing the Information Compile facts about each of the elements. Determine the items for comparison. Determine criteria for assessment. Design forms for analysis. Conclusion.