Class 5: 1 st Developmental Assessment, Symbolic Frame, Outback Steakhouse BMA-505 February, 2006

Agenda  Developmental Assessment Individual Team  Introduction to Symbolic Frame  Outback Steakhouse

Assessment Process  Individuals do test. Automatic self-timing: after 8 individuals finish, 10 more minutes. If you finish early, you can take a break but:  No discussion of test  No consultation of books or notes  Groups do same test After 1 group finishes, 10 more minutes.

A Symbolic View  Metaphor: theater, temple  Leader: prophet, poet  Change strategy: reframe, use self as symbol, stage rituals and ceremonies, tell stories, create drama  Focus: meaning, belief, faith

Outback Steakhouse  What has Outback done in each frame that is important to its success?

Outback: the Video Case

Outback Steakhouse  What has Outback done in each frame that is important to its success?  Outlook was founded and built by a troika of Chris Sullivan, Bob Basham, and Tim Gannon. If "three's a crowd," this should be a recipe for disaster. Why has it worked for Outback?