◦ Overview of the business ◦ Trends of the business ◦ Key strengths and weaknesses ◦ Major Issues ◦ Competitors and potential competition

◦ YouTube is the most popular video hosting and sharing service that was purchased by Google in The service lets users view and upload video files with a range of quality options. In addition to hosting videos, the service lets users rate videos, add comments, subscribe to their favorite producers and interact like no other media sharing site.

 Innovation of videos, now interactive videos are becoming popular.  Plans to enhance the types of content shown:  Now adding television channels to add another dimension

◦ Combines the personal with the professional ◦ Allows people to create their own channel ◦ Users can create content on the site for free ◦ Social experience with commenting on videos, joining (subscribing) groups and adding friends. ◦ Has a good advertising network ◦ Multitude of videos to satisfy user queries.

◦ Easy to use and nice interface ◦ Quick streaming

◦ It cannot control what types of videos are uploaded ◦ Limited length on videos (only for free users) ◦ Loads of traffic ◦ Frustration if video removed due to DRM action.

◦ Copyright lawsuits for YouTube (although most won) ◦ People can post any content (racist, discriminatory or illegal action) on the site.