Adventure Travel Division Simon Tobin17 September 2004.

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Presentation transcript:

Adventure Travel Division Simon Tobin17 September 2004

The World of Adventure Travel Small group exploration All continents / 107 countries / 400 trips Responsible Tourism

The Market in UK UK Worldwide Group Travel – Cultural, Activity & Adventure Adventure Small Groups (60,000*) *ATOL Licenses – 01/09/03 Walking Activity Special Interest Individuals & Groups Self Guided (61,200*) Worldwide Group Travel Cultural & Comfort ( *) Explore Exodus Bales Cox & Kings Noble Caledonia VJV Travel Collection Travelsphere The Adventure Company Journey Latin America Guerba / Dragmoman / ImTrav Discover the World Headwater Inntravel HF Holidays ATG Waymark Ramblers

Customer Profiles Grown up back packers Late starters First steppers Action men & women Serial Explorers Average age 46 … 55% female

The Business Model Small group packages Land costs & Tour Leader & Air & Misc Pricing = VFM Gross margin 30% Net margins 9% Yield management drives profitability Currency bought forward

Distribution 87% UK / IRL = EXUK Flight inclusive 13% International GSA’s = Land only USA CAN AUS NZ

Sales Mix UK Business 95% Direct 5%Agency Direct business 20% via Web 20% 80%

Customer Services Sales & Reservations Support Flights/Tix CR Organisation & Structure Explore Marketing Comms Services Distribution Internet IT Network Systems and Development Finance & Admin Financial Legal HR Operations Product Development Overseas Ops Aviation 120 Permanent Staff 140 Tour Leaders & Local Leaders

Divisional Board Simon Tobin (4) Mangaging Director (Sales & Marketing) Ashley Toft (9) Customer Services Director Nick Anstead (10) Product Development & Ops Director Andreas Elia (7) General Manager, RegalDive Mike Tyler (3) Finance Director (Finance/IT/HR) Derek Moore (24) Aviation Director

RegalDive - Product Red Sea Package Holidays –Diving, Liveaboards & Sun Worldwide Diving –Tailor made – to Caribbean, Maldives, Indonesia, South Africa etc Special Groups & Flights Only

RegalDive - Business Model 80% Red Sea Charter 7 / 14 day rotations 15% Worldwide 5% Seat only / miscellaneous Conventional Tour Operator Financial Model –20% Gross margins. 5% Net margins –Load factors / Fixed cost commitment

RegalDive - Organisation & Distribution Based in Cambridgeshire Technical Dive & overseas expertise Lean cost / overhead structure Direct sales 70% Agency / Specialist Dive 30%

Getting Through Difficult Times External factors post 9 / 11 –SARS, Bali, Afghanistan, Iraq Wars, Kenya, Morocco & etc –Continue product development Improve & Change & Develop internal systems –Flexibility in air –Internet & on-line capability –Streamline business processes Clarify brand strategy

The Explore Rebrand Experience Rationalise brand hierarchy Master brand allows for segmentation Multi channel application Refresh and add style / design to enhance values and communication

From this

To this

Financial Performance Since 9 / % 31.0m 32.6m 33.3m (as at 7/9/04)

Financial Performance Since 9 / 11 *Before goodwill, impairment and exceptional costs

Financial Targets Strong top line sales growth Margins steady at 30% + Net margins in line with sales currently 45% ahead – but Q4 (35% of annual total) bookings yet to start

Organisational Developments On-line booking launches Extend Web community development IT systems development plans for handling multi flight options Explore / RegalDive – air ticket synergies RegalDive goes on line

Strategic Challenges Operating in a changing world Aviation issues Competitive activity / Tour operating changing New markets – new channels

The Geo-Political Map Fundamentalism – Terrorism – Anti-Western Political instability – e.g. Bolivia, Katmandu New destinations vs conservation & Responsible Tourism Customer perception – FCO advice / media US / Allied Foreign Policy

Aviation Consolidation of Flight Carriers / Alliances Yield Management, allocation models Short haul / Low cost Fuel prices Air travel safety issues

New Markets / New Channels New customers – matching expectation –Plans for multi channel growth –New media / Rich media –3 party alliances e.g. British Museum, National Trust –Replace established above line with internet / Web –Extend specialist agency links

Adventure Travel Division – The Future Increased appetite for adventure travel Geopolitical risks but a huge range of destinations and travellers will adapt Market leadership and loyal customer base Successful product and brand development programmes Continuing opportunities for profitable growth

Investor Workshop 17 September 2004