Online Access National Casualty Analysis Customer Insight Seeing the bigger picture Richard Owen

Thames Valley Strategic Review 2010 April 2010 – Started analysing road risk relative to population – Compared Thames Valley authorities with neighbours – Investigated different road user types and demographics – Accounted for under-reporting of postcodes in different force areas July 2010 – Published the ‘Thames Valley Road Safety Strategic Review’

Online Access National Casualty Analysis Customer Insight Child Casualties 2010 How resident risk varies across the country

Child Casualties 2010 August 2010 – Detailed analysis of child casualty risk by local authority in Great Britain – Same methodology as the Partnership Priorities Report – Produced a ‘league table’ showing child resident risk – Radical new methodologies applied for the first time at a national level

Child Casualties 2010 Resident Risk Map of GB local authorities Highlights local and regional variances Preston 2x higher than the national average Kensington & Chelsea 3 x lower then the national average

Child Casualties 2010 Areas where resident children experience the highest road casualty risk One child in every 1Preston City206 2Liverpool City234 3Barrow Borough238 4Blackpool251 5Wyre Borough254 6Manchester City259 7Blackburn with Darwen Borough260 8North East Lincolnshire262 9Knowsley Metropolitan Borough265 10Pendle Borough271

Child Casualties 2010 Mosaic Profile

Child Casualties 2010 Group G - Low income families living in estate based social housing Not inner-cities Outer suburbs, public housing Provincial towns and cities High levels of deprivation Low car ownership

Child Casualties 2010 Day of Week Month Age Gender

Child Casualties 2010 Casualty class

Child Casualties 2010 Coverage 2 TV interviews 5 National radio 22 Local BBC radio 3 Regional commercial Radio 2 National newspapers 19 Local newspapers Plus online blogs, twitter etc..

Online Access National Casualty Analysis Customer Insight Daylight Saving Time & Single-Double Summer Time

Daylight Saving Time How does daylight saving time affect the safety of Britain's roads? Topical debate Previous analysis a decade old Report publish with the support of PACTS

Daylight Saving Time Trends at the March DST change (clocks 'go forward' to BST) Average annual increase of 70 crashes, corresponding to an increase of 1.1% in the crash rate. Trends at the October DST change (clocks 'go back' to GMT) Average annual increase of 285 crashes, corresponding to an increase of 3.9% in the crash rate

Daylight Saving Time Description of approximate area covered Net annual crash trend after March change Net annual crash trend after October change Net annual crash trend after both changes % crash variation after both changes Caithness & Northern Isles Grampian, Sutherland & W Isles % Tayside, Fife & Trossachs % Glasgow, Edinburgh & Borders % N England & SW Scotland % Lancashire, Yorkshire & Humberside % N and E Midlands & N Wales % W and S Midlands, E Anglia & S Wales % London, S England, Kent & Severn % SW England & Channel Coast % TOTAL %

Daylight Saving Time Only the very far north of Scotland benefits from the change Any modest reductions in risk at certain times for particular areas or road user groups are more than outweighed by more substantial negative effects at other times.