DoubleClick is the leading provider of comprehensive Internet advertising solutions for Web advertisers and publishers worldwide.

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Presentation transcript:

DoubleClick is the leading provider of comprehensive Internet advertising solutions for Web advertisers and publishers worldwide.

3 Business Components Technology Media Data

Technology DART - Dynamic Advertising, Reporting and Targeting NetGravity

DARTbb: How Dynamic Advertising Works Request for Ad from DoubleClick IP Address Country State/ Region Domain Company Browser Operating System Affinity User Profile Business User New York Targeted Ad is Delivered to Anonymous User

Ad Sales: DoubleClick Network

Ad Sales: Portfolio of Leading Publishers

Internet Advertising Money Flow- Ad Sales

Most Advertiser Relationships on the Web...

26 offices 17 countries 6,400 sites Ad Sales: DoubleClick International

Data Abacus Direct

Metrics 22 billion ads / month Q3 system revenues $60 million 1200 employees at year end

The Future

Dwight Merriman

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