Dixon Jones Receptional Internet Marketing
WWW: Machine or Alive?
Result! “Internet Marketing” 3 rd July 2007 Google
Search positives
Organic
Paid
Not right SEO fails when measured as a part of the marketing mix SEOPressContentAdsSyndicationArchitecture MktgBlogsUSPsKeywordsPPC
Do everything else SEO PressContentAdsSyndicationArchitecture MktgBlogsUSPsKeywordsPPC
Do everything else Publishers can provide value in many ways... Just add the word “links” SEO Press LinksContentAds Links Syndication Links Architecture Mktg Blogs Links USPs Keywords Links PPC
137 sites Contextually targeted, Geographically Targeted, CPM optimized... One contract... Managed in real time
Ad Exchange systems are the advertiser’s future for Banner adverts, make them part of yours Images Text Mobile Video Banners PPC CPA Search Texts
Getting indexed was the easy bit
Hyperlinks are so important Links can anywhere The most fundamental method for the integration of the Internet Hyperlinks build you into the fabric of the connected world Human navigation relies on the hyperlink Search engines rely on the hyperlink
SEO in 3 steps Understand user intent Build the perfect site Generate interest Query LinksSite
SEO in 3 steps Understand user intent Build the perfect site Generate interest Query Links Site
Do everything else Publishers can provide value in many ways... Just add the word “links” SEO Press LinksContentAds Links Syndication Links Architecture Mktg Blogs Links USPs Keywords Links PPC
Web 2.0 and Search Source: Hitwise via E-consultancy search engines visits up 22% News and Media sites. Up 24% Net Communities up 34%
FRYPE.LT
Web 2.0 and Search We are all searching for something. It’s just a case of “what” and “how”
B.B.C. Business Before Computers
Methodshop is you and me
WWW: Not Machine but Alive!
Publishers can tap into this Charge for reviews (good or bad) Get the advertiser seen in the content Content See E-consultancy.com’s model Provide flat links in individual deals Premium Content Take an advertiser’s tools, in place of ads Add richness to your site, and get paid Taking Gadgets