CCEPA STRATEGIC DIRECTIONS Sustain and develop provocative, challenging and compelling programming to generate positive evaluations, stimulate audience growth and enhance profile locally and nationally. 2.Leverage partnerships with other organizations and founding institutions to extend geographic reach and audience diversity for CCEPA initiatives. 3.Expand our service offerings as a source of guidance and support to organizations looking to incorporate ethics and values more explicitly into plans, strategies and operations. 4.Promote CCEPA’s research contribution through the advancement of public scholarship and work to stimulate, generate and disseminate research on ethical dimensions of public issues. 5.Focus on broadening sources of support to ensure financial sustainability.

ACCOMPLISHMENTS 1.Brought the ethical lens to bear on issues that matter in society. 2.63% audience growth. 3.Partnered with 15 different groups and put on 14 programs. 4.Leveraged 83.4% of program funding from external sources. 5.Raised 90% of fundraising goal only three months into new fiscal year. 6.Launched How We Live Matters ethics column in Chronicle Herald. 7.Created The Right Thing service offering a values-based decision making framework to senior decision makers. 8.Installed a Public Scholar, appointed 7 th Scholar-in-Residence. 9.Strong Board succession appointments and influential Friends of CCEPA network expanded.

BENEFITS TO DONORS 1.Donors profiled and share in recognition for bringing ethical discussion of issues to bear in the community. 2.Donors recognized for excellent programming, community outreach and engagement. 3.Extends donors’ reach through CCEPA’s partnerships with 90 groups and organizations over the last 10 years. 4.CCEPA promotion – website, Annual Reports – profile and recognize donors. 5.Opportunities to sponsor specific programs can extend reach of donors through posters, social media, YouTube videos, speeches, introductions and media interviews. 6.National reach of programs and initiatives promotes donors across the country and beyond. 7.Donors aligned with initiative that popularizes the relationship between the public and Universities through How We Live Matters column.

REASONS TO SUPPORT CCEPA 1.Demonstrate a commitment to an organization seen as having an important role and value in the community. 2.Opportunities for branding through a multitude of CCEPA activities across the country and beyond. 3.Association with CCEPA’s mandate to provide an arena for critical thinking about ethical issues in society. 4.Gain clear and direct access to community engagement and outreach opportunities.