BUSINESS TEAM CHAIR Do’ and Don’ts of Targeting And Recruiting a Quality Business Team Chair

WHAT ARE WE LOOKING FOR? Owner, CEO, President or other very high- ranking executive who can deliver both a large sponsorship donation and employee walk team Someone from one of the top employers in your region Someone who will agree to do the things listed on the Business Team Chair job description

6 KEY THINGS WE WANT A BUSINESS TEAM CHAIR TO DO 1.SPONSOR: Be a top-level NAMIWALKS Sponsor 2.LARGE TEAM: Build a large team of Walkers AND encourage fundraising within their employee base 3.INVITE PEERS : Allow letters under their name, to community business peers inviting them to the KOL, encouraging sponsorship support and creating a Walk Team 4.KOL SUPPORT: Allow their name to be highlighted on KOL invitation, attend KOL and publicly express strong support of the Walk 5.FUNDRAISE: Participate and fundraise for the Walk as a member of their company team 6.WALK PROMOTION: Allow communications ( s and/or letters) about the Walk be sent to supporters of the Walk

POTENTIAL CANDIDATE JANE DOE VP- Human Resources ABC National Bank WHY CONSIDERED: 1)Very large employee base with multiple branches 2)Wellness is a big initiative for the Bank 3)Big organization/well known in community 4) Bank seems to support various community causes WHY NOT A GOOD CANDIDATE VP’s of Human Resources typically cannot deliver the large sponsorship gift and walk team needed from Chair Typically HR Departments do not promote employee support for one event over another HR VP’s do not have a lot of managers and employees reporting to them so they start with a small team building base Normally takes the involvement and support of the President or CEO to get the HR executive to endorse an employee involvement in any event

POTENTIAL CANDIDATE BOB JONES CEO MH Regional Insurance Company WHY CONSIDERED: 1)100 to 200 employee base 2)Strongly connected to the mental health community and could maximize their support in that area 3) Past supporter of NAMI WHY NOT A GOOD CANDIDATE Company too small to lead by example in team area You are not asking this person to connect you within the mental health area – we should be able to cover that area ourselves You should already have this MH company’s strong support without naming Mr. Jones the Business Team Chair The desire it to move outside of the MH area and secure top level executives from the area’s largest employers – identify individuals not associated in the mental illness area.

OTHER PROFESSIONALS YOU SHOULD NOT CONSIDER (because they usually cannot deliver what we’re asking them to do) Finance Executives High level PR Executives Mid or Lower Level Marketing Directors or Executives – even if they are committed NAMI supporters Consulting Firm CEOs – unless they are really, really committed and can do things we are asking them to do in the Job Description Lawyers and Doctors Salespeople and small business owners – even ones that “know everyone”, have “lots of contacts” and want the job

THIS IS NOT A REASON FOR CONSIDERATION He’s on our Board, knows lots of business people and volunteered to take this job on (or would say yes if I asked him to) She’s been a good NAMI volunteer for years, plus she’s a business woman with lots of contacts in the community who would say yes if I asked her to do the job He has connections – and is a good networker and NAMI supporter He’s a fairly high level manager at XYZ company and I think we can get him They are a partner in our affiliate’s law firm, our accounting firm – they are one of our vendors and have always supported us – let’s ask them She works for a really large company and although she can’t guarantee us a sponsorship donation she will support our Walk by promoting it in their company newsletter.

SHOWCASING A SUCCESSFUL BUSINESS TEAM CHAIR NAMI Nebraska Aileen Brady – Walk Manager Business Team Chair Craig Wolf, VP & General Manager C&A Industries Employees TOTAL WALK GROSS REVENUE: $128,763 Results of Business Team Chair Commitment: $38,300 –$10,000 Sponsorship Commitment –C&A Industries Team –200 Walkers –$28,300 Raised in Walker Dollars

NAMI MINNESOTA 2007 Business Team Chair Mary Brainerd, President & CEO HealthPartners – 15,000 employees GROSS REVENUE: $232,000 Results of Commitment: $47,782 –$20,000 Sponsorship –300+ Walkers –$27,782 Raised in Walker Dollars ________________________________ 2008 HP Walk Team Company/Team Results: $26,645 –$10,000 Sponsorship –144 Walkers –$16,927 Raised in Walker Dollars NAMI MINNESOTA 2008 Business Team Chair Dr. Gordon Alexander, President U of M Fairview Hospital – 20,000 employees GROSS REVENUE: $225,000 Results of Commitment: $49,332 –$20,000 Sponsorship –200+ Walkers –$29,332 Raised in Walker Dollars –Dr. Alexander raised $7,600