Sids and Kids Sundown Run By Corporate CHALLENGE Elizabeth Usher Justin Wee Kristina Linn 2013

Contents

Event Specs  Saturday 26 October 2013 (Gold Coast and Brisbane)  Estimated GC entrants 3,000 (5km = 1,700, 10km = 1,300)  4:30pm 10km race start  5:00pm 5km race start  Event precinct (start/finish) = Broadbeach Park (north of Kurrawa SLSC  5km Course = north on Old Burleigh Rd, Armrick Ave & Broadbeach Blvd, east onto Fern St, north on Garfield Tce (just south of Frederick St) and back (10km = 2 laps)  Dinner, entertainment and presentations in the park post-race

Project Background  SIDS and Kids is a not-for-profit organisation.  Dedicated to saving babies and childrens lives.  They deliver on their vision through education, research, evidenced based intervention and advocacy.  Sids and Kids wanted to create an event that would complement their other events and campaigns in achieving their vision.

Project Background cont.  Sids and Kids has created the Sundown Run to assist in achieving their vision through raising the much needed funds to aid research and to educate the public of the organisation and its cause.

Project screening matrix Improve profile Strategic fitRaise FundsIncrease Awareness of cause Weighted Total Sundown Run Charity Ball Exhibition Product Innovation

Organisational Fit  Corporate CHALLENGE are community event specialists.  Based on the Gold Coast  Extensive knowledge of Gold Coast roads and local community  Experience working with Gold Coast City Council  We are proud to deliver annual community events such as:  Run for Ronald  Sports Super Centre Series  SALT Fun Run Series

Project Goal To successfully deliver the event to the standard set by Sids and Kids

Project Objectives  Have an average of two accompanying persons in the event precinct per registered participant.  Raise at least $1 per person in precinct on event day (100% of donation will go into the charity)  Sign-up at least 1500 new subscribers to the Sids and Kids e-newsletter on event day

Scope statement This is a fixed-term contract to organise a community running event. The event will include the following:

Technical requirements  Course must be able to accommodate 3000 participants  All permits are to be applied and approved prior to event plans being confirmed  Medical support must be available throughout the event

Milestones DateMilestone Nov 2012Project team selection Mar 2013Selection of course & precinct Mar 2013Application for permits & licenses May 2013Selection of contractors & suppliers June 2013Course Council approved August 2013Precinct map confirmed August 2013Caterers confirmed September 2013Road closure awareness campaign to commence 23 Oct 2013Precinct setup 25 Oct 2013Course setup 26 Oct 2013Kit collection/ Registration 26 Oct 2013Event Day Nov 2013Post event evaluations / debriefs

Deliverables  Finisher’s medal and Race kit  Safe participant experience  Aid stations at 2.5km, 5km & 7.5km marks  Portable toilets at 5km marks  Left luggage service  Timed results for runners  Exhibition booths for Sids and Kids education  Exhibition booths for sponsors  Prizes for top three placegetters

Phase Breakdown Structure

ActivityDescriptionCost Estimated income Entry fees Timing chip fees $76,000 Estimated expenditure Event contractors Event precinct Course Marketing and Promotion (used by Sids and Kids) Corporate CHALLENGE fee $55,000 Estimated profit Difference between estimated income and estimated expenditure $21,000 Initial cost estimates (Gold Coast Event)

Initial Cost Estimates (Gold Coast Event only)  Estimated income - $55,000  Entry fees  Timing chip fees  Estimated expenditure - $30,000  Event contractors  Event precinct  Course  Estimated profit - $35,000  Sids and Kids will use an estimated $15,000 of the income from entry fees for marketing and promotional purposes  Donations - $35,000 (approximate)  Entry fees profit  Donations during registration  Donations on Event Day

Stakeholder GroupImpact of Sundown RunPotential Issues Corporate CHALLENGEBuilding experience and career prospects Working with team members from different backgrounds Sids & KidsGetting more popularity, advertisement and donations Relying on an external party to successfully organise the event on their behalf Interns & VolunteersProviding valuable experience to students and a sociable experience for mature aged volunteers Not being able to source the quantity or quality of volunteers needed Contractors & Suppliers Additional work for local contractors and suppliers Suppliers not providing products or services to the required standard Participants Being involved in a charity event and thinking of other before ones self Participants not donating as much as estimated Gold Coast City Council Additional work for Gold Coast City Council workers Declining possible course and precinct options Gold Coast Community 3-4hrs of Road closures on a Saturday afternoon Potential for irate residents to cause issues with police and council Stakeholder Analysis

Project Priorities TimePerformanceCost ConstrainX EnhanceX AcceptX

Alternative Strategies  Course  Precinct  Weather  Sponsorship  Incidents/public safety

Sids and Kids Sundown Run 2013 QUESTIONS