1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Color GrassOrnamental GrassAll Perennial BeautyPerennialsN4-6; S7-10 FireworksRed/White.

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Presentation transcript:

1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Color GrassOrnamental GrassAll Perennial BeautyPerennialsN4-6; S7-10 FireworksRed/White & BlueAll Summer SensationsSummer AnnualsAll Home Depot – Summer ‘05

2 Home Depot Color Grass™ A High Quality Grass Program That Is More Profitable Than Traditional Programs  One Gallon Printed with Logo  5” label with Program Logo  POP – 11”x12” bench card & 18”x14”poster  Suggested Pricing  Retail $ 4.97  Wholesale $ 3.50  Cart Value$ One Gallon

3 Home Depot-Color Grass Totally new to the market Totally new to the market Array of colors & textures Array of colors & textures Best shelf life of all annuals & perennials Best shelf life of all annuals & perennials 18 X 24 Color Grass poster 18 X 24 Color Grass poster Color grass pricing card Color grass pricing card Upscale program label Upscale program label

4 Home Depot Color Grass™

5 Product ClassVariety CarexAmazon Mist CarexBronco CarexBronzita CarexPrairie Fire CarexRed Rooster CorynephorusSpiky Blue FestucaFestina KoeleriaCoolio LuzulaLucius LuzulaStarmaker StipaPony Tails Home Depot Color Grass™

6 Home Depot Perennial Beauty A Perennial with a differentiated price point that does not compete with the 1-Gallon SKU.  5” label with the program name  POP:18” x 24” poster  Suggested Pricing:  Retail:$ 2.97  Wholesale: $ 2.00  Expected Cart Value:$ Quart Pot - 8 per Shuttle Tray

7 Home Depot- Perennial Beauty Region specific varieties Region specific varieties Combination of heights and textures Combination of heights and textures Good summer margins Good summer margins Separate price point from 1 Gallon Separate price point from 1 Gallon 18 X24 POP poster 18 X24 POP poster Attractive upscale label Attractive upscale label

8 Red, White & Blue Mixed Container Using Heat Tolerant Varieties  5” label with flag  One Gallon Pot, 3 per tray  Suggested Pricing:  Retail: $ 3.97  Wholesale: $ 2.75  Cart Value: $ Home Depot Fireworks Saluti Pure WhiteSaluti RedSaluti Lilac One Gallon Pot – 3 per Shuttle Tray

9 Home Depot-Fireworks Unique Red, white & Blue porgram Unique Red, white & Blue porgram Sell three (3) 1- G pots for a color combination Sell three (3) 1- G pots for a color combination Increase aver ticket Increase aver ticket Sell in full color Sell in full color Competitively priced Competitively priced

10 Home Depot Summer Sensations Varieties that have outstanding consumer performance in extreme heat.  1 Gallon Pot  11” X 12” bench card  5” Label  Suggested Pricing:  Retail: $ 3.97  Wholesale: $ 2.75  Expected Cart Value:$ One Gallon

11 Home Depot-Summer Sensations Outstanding heat tolerant varieties Outstanding heat tolerant varieties Combinations of seed & vegetative Combinations of seed & vegetative Makes compelling retail displays Makes compelling retail displays Stimulate summer sales Stimulate summer sales POP pricing card POP pricing card Upscale program label Upscale program label