GE401 – Innovative Product Design and Development 1 Team 10 - Cube Final Presenation Smart Shopping Assistant 1

Outline Description of the Project Design - Hardware Design - Software Business Plan Development Plan Professional and Ethical Issues Developmental Stage of the Project Problems Encountered Conclusion Questions 2Cube Company 2009

Description of the Project An electronic device that aids the customers in a shopping mall! Announce campaigns and promotions (sound ON or OFF) and also display information related to products, special offers and discounts Announce campaigns and promotions (sound ON or OFF) and also display information related to products, special offers and discounts Search an item or a store in the shopping mall Search an item or a store in the shopping mall Display geographic information (location of each customer) with wireless technology Display geographic information (location of each customer) with wireless technology Collect statistical data about the shopping trajectories and habits of the customers Collect statistical data about the shopping trajectories and habits of the customers Prepare an online shopping list beforehand and edit it while you are in the mall Prepare an online shopping list beforehand and edit it while you are in the mall 3Cube Company 2009

Design-Hardware 4 Cube Company 2009 PDA Wireless Network Server holding Database 1 and 2 Linksys WRT54GX Wireless LAN Access HP iPAQ 6915 Pocket PC

5Cube Company 2009

Design-Software Log-in Page: Incomplete Tracking Page: Complete Shopping List: Complete Special Offer Display: Complete Search Mall: Incomplete Mall Map: Incomplete 6Cube Company 2009

Business Plan 1. Executive Summary 7Cube Company 2009 The Company CUBE International Limited Corporation Shareholders Atilla AKPINARÇise Mıdoğlu Çağil HAPOĞLUUmut CÖCEN Cemil Can COŞKUN İbrahim GÜRSES

Business Plan 2. Organization Management 8Cube Company 2009

Business Plan 3. Market Analysis and Marketing Strategies 9 Cube Company 2009 Active Market Environment Strong Management Growth Potential 224 shopping malls all around Turkey 224 shopping malls all around Turkey 288 shopping malls estimated for shopping malls estimated for 2010 $161 billion revenues in 2008 $161 billion revenues in 2008 Despite economical crisis, over $200 billion revenues estimated for 2009 Despite economical crisis, over $200 billion revenues estimated for 2009 The consumer – revenue indexes per square meter is significantly increasing every year The consumer – revenue indexes per square meter is significantly increasing every year Total employment in the sector has just decreased one percent, if compared with the previous year Total employment in the sector has just decreased one percent, if compared with the previous year By the end of December 2009, the sector is expected to have grown 4%, compared with the previous six months of the same year By the end of December 2009, the sector is expected to have grown 4%, compared with the previous six months of the same year Recruited the best financial advisers and the engineers with the most creative designers of TurkeyRecruited the best financial advisers and the engineers with the most creative designers of Turkey

Business Plan 4. Financial Plan and Projections 10Cube Company 2009 Sales Forecast Regarding that in first 3 years the company will only operate in Ankara market, the projected number of possible shopping malls is 28 only in Ankara and around 60,000 – 80,000 consumers visit one of these shopping malls on a weekend and we are aiming to reach the shopping malls who want to promote their products and reach more and more consumers. Our sales forcast is shown in the graphs below. Shopping Mall Daily Averag e Visitors AnkaMall Armada30000 – Bilkent Center20000 – Cepa AVM15000 – Panora15000 – Arcadium10000 – Forum Ankara

Break - Even Analysis Selling Price/unit: 750TL q Variable Cost/Unit: 550TL q Fixed Cost: 50,000TL q Expected Unit Sales: 850 q Total Revenue : 637,500TL q Total Variable Costs: 467,500TL PProfit: 120,000TL Break – even point maintained at 250 units.

Business Plan 12Cube Company 2009 SWOT Analysis

Development Plan 13Cube Company 2009

Professional and Ethical Issues Licenced Software Use Limited Access to Internet (In R&D Division) Strong Measures Against Copyright Infringement Customer Access to Full Codework Denied Mandatory Ethical Issues Seminar for Personnel 14Cube Company 2009

Development Stage of Project 15Cube Company 2009

Development Stage of the Project Software part %30 completed: – Java Simulation – Database Management Software – Trajectory Interface Hardware parts will be ordered in two weeks. DEMO 16Cube Company 2009

Problems Encountered Inadequacy of global positioning and location finding systems. – Indoor use – meter sensitivity – Environment not flat Required PDA is not very user-friendly 17Cube Company 2009

Conclusion The retail sector will be growing in the upcoming years, although the number of shopping malls in the main cities of Turkey is sufficient for 1-2 more years. The sector is ready to implement the new devices, changes and innovations that would lead the customer to purchasing. A smart shopping assistant with a simple design and basic knowledge for usage can be placed in the market in one-year period and would be remaining in the market for more than 2-3 years, with the supporting technological improvements and supplies. 18Cube Company 2009

Questions 19Cube Company 2009