Advertising at Hong Kong International Airport SkyPier Handbook

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Presentation transcript:

Advertising at Hong Kong International Airport SkyPier Handbook Nov 2009

Foreword JCDecaux Transport Hong Kong JCDecaux Airport No.1 Hong Kong outdoor advertising Asia’s international financial centre Main hub in Asia and as major gateway to/from China Within 5 hours to reach half of the world's population World’s freest economy JCDecaux Airport No.1 worldwide for airport advertising with concessions in 141 airports 1st in Asia airport advertising – 7 airports

The Best of The Best: Hong Kong International Airport Named the world’s best airport more than 25 times in 10 years*** Named ‘World’s Best Airport” for 7 times in 8 years 4th busiest international airport* 1st busiest international airport in Asia* 48.6 million passengers in 2008 Jan to Dec 2008 Awards: World Best Airport** Sources: *Airport Council International (Last Update on Mar 2009) **Skytrax 2008 ***AAHK 08/09 Annual Report

Grand Opening in December 2009 SkyPier Grand Opening in December 2009 Provide ferry connections between HKIA and Macau and PRC ports Target departing air passengers 4 state-of-the-art berths for ferries Airline check-in counters on ferry arrivals level Retail and F&B outlets on ferry departures level Connect with Terminal 1 via Automotive People Mover (APM)

SkyPier

SkyPier Location

Ferry Destination Serve sea-to-air transfer passengers to 7 Pearl River Delta (PRD) ports Macau Nansha HKIA Dongguan Zhuhai Shenzhen Fuyong Shenzhen Shekou Zhongshan

SkyPier = fantastic passenger growth SkyPier Passengers SkyPier = fantastic passenger growth Up to June 2009, total air-to-sea passengers were over 600,000 annually* Servicing transfer passengers from PRD area and local passengers who their living circle is around 2hrs within the PRD More than 70 ferries daily, estimate total passengers over 20,000 per day Source: *SkyPier Fact Sheet, Oct 2009

Escalator to APM Platform Location Map Level 3, Sea-to-Air Level From Pier Passenger flow (Sea-to-Air) Escalator to APM Platform Security Check Check-in Counters Baggage Reclaim 12-Sheet Single Sided Free Standing Lightbox x 1 4-Sheet Double Sided Free Standing Lightbox x 4

Location Map Level 1, APM Platform Passenger flow (Sea-to-Air) Escalator from Level 3 APM Train APM Platform 12-Sheet Lightbox on Wall x 4 4-Sheet Single-sided Free Standing Lightbox x 4

Lightbox Mockup photo for reference only.

Package Entitlements Qty : 4 faces 12-Sheet Lightbox on Wall (Display Size: 2975mmW x 1500mmH) 1 face 12-Sheet Free Standing Lightbox 12 faces 4-Sheet Free Standing Lightbox (Display Size: 1016mmW x 1489mmH) Target 100% Sea-to-Air passengers Location Level 3, Sea-to-Air Level Level 1 , APM Platform Early Bird Offer HK$98,000 gross / 4 weeks / 17 Panels Pls note that the artwork submission deadline is 19 Nov 2009. Extra production cost is HK$15,500. Offer is valid for 2009 only.

Contact Us for More Details! For inquiries, please contact JCDecaux Transport - Airport Advertising Team Tel : (852) 2111 0111 / (852) 2862 7240 Fax: (852) 2110 1407 Email: airport@jcdecaux.com.hk