Terence Kollman CDM On Behalf Of Suzanne Alecia President

Disruption of Traditional Media Landscape  Mass media is losing viewers, listeners, readers  C3 metrics adding additional scrutiny to television media deals  Writer’s strike impacted Primetime audiences by as much as 30%  Relevance of traditional upfront in question  DVR use continues to impact traditional business models  Time and place shifted media consumption on meteoric rise  Opportunity for place based video networks is tremendous

Current OOH Video Ad Network Landscape  Traditional Outdoor Out-of-Home Industry is a $7.1 B (8.3% Annual Growth Rate)  Alternative Out Of Home is a $1.7 B (22.6% Annual Growth Rate)  Digital Billboards & Displays  Alternative Ambient Advertising  Video Advertising Network and Screens (VANS)  Video Advertising Networks and Screens is a $1.01 B (25.4% CAGR)  Projected to grow to $3.2 B+ by 2011 Source: PQ Media Alternative OOH Forecast:

Current OOH Video Ad Network Landscape Source: PQ Media Alternative OOH Forecast:

Out-of-Home Video Advertising Bureau Mission Launched in 2007 as a Not-for-Profit Association  Make it easier to evaluate, plan and buy OOH video ad networks through  Standards development  Best practices  Research on the industry  Create forum for ongoing collaboration among networks, agencies & advertisers.  Be a one stop trusted information resource for industry  Research  Trends  Support materials

What is an OOH Video Ad Network? Any organization that operates out-of-home video/digital media networks that includes programming/content and advertising.

OVAB Member Network Venue Categories Transportation / Travel GAS STATION TV THE HOTEL NETWORKS TRANSIT TV OVAB Non - Network Member Categories – Supporting the Industry Office Buildings OMN INC. CAPTIVATE NETWORK HEALTHCARE NEWS NETWORK Health / Health Care IDEACAST CLUBCOM CARE MEDIA TV INC. In-Store SIMON MEDIA ONSPOT ADSPACE MALL NETWORK PREMIER RETAIL NETWORK TARGET CBS OUTERNET Represents Best in Class in Out-of-Home Retail / Entertainment ACCESS 360 MEDIA CHANNEL M PROLINK NETWORK BUZZTIME SCREENVISION ZOOM MEDIA ON SITE NETWORK REACTRIX

Current OVAB Membership Footprint  Total # of Venues: 34,500+  Total # of Screens: 900,000+  Total DMAs Covered: All  Total Gross Venue Traffic:2.4 Billion (monthly) 27.5 Billion (annually)

Use Time & Place to Reach Consumers Where They Are 8 AM 9 AM 10 AM 11 AM 12 PM 1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM 11 PM 7 AM 12 AM HOTELS HEALTH CLUBS GAS PUMPS GAS STATIONS RESTAURANTS / BARS ELEVATORS / OFFICE BUILDINGS RETAIL / SUPERMARKETS / MALLS TRANSIT GOLF COURSESIN CINEMA HEALTH CARE GOLF COURSES

Agency Advisory Board

Contact Information OVAB 535 Madison Avenue 20 th Floor New York, NY Suzanne Alecia President Ryan Pogy Member Services Anna Fountas VP, Research