1 Pharos University in Alexandria Faculty of Mass Communication Media Operations & Management RTV 305 Mr. Ahmed Ibrahim Mr. Ahmed Ibrahim Week #:1 Lecture #:1
This course provides students with an overview of the principles, theory and practices of mass media institutions within the current society. Product considerations, Constitutional underpinnings, leadership, technology within the workplace, budgeting issues, and market analysis are covered. 2
5% for Assignments 5% for Attendance 10% for Quiz 20% for Mid-term exams 60% for Final exam 3
To gain a critical view of the theoretical approaches in media management; To gain a n overview of media economy To derive indicators affecting media business dynamics To understand the legal environment affecting media operations To understand the principles of financial planning in media industry To identify typical financial problems of media companies and projects To understand the key areas of corporate organization interaction with other divisions To provide insights into the reasons behind management decisions To orient students with different ownership systems To explain the complex business operations 4
To understand the Model’s definition To understand the theory's definition 5
The organization and coordination of the activities of an enterprise in accordance with certain policies and in achievement of defined objectives. The act or manner of managing; handling, direction, or control. The act or art of managing; the manner of treating, directing, carrying on, or using, for a purpose; conduct; administration; guidance; control; as, the management of a family or of a farm; the management of state affairs. 6
Planning Organizing Leading Controlling 7
Top-level managers Middle-level managers First-level managers 8
1. Define management? 2. What are the different Levels of management? 3. Compare between the functions of management? Fall 2010/ Introduction to Journalism course. By: Ahmed Ibrahim
Assignment Number: 1 Assignment Title: discussing the meaning of Media Management. Assignment Description: reading Supervised by : Mr. Ahmed Ibrahim Student chosen for the assignement: Individual. Assignment due date: next practical session
Visjak, A. Ringlstetter, M., Media Management: leveraging content for profitable growth, Springer. Wicks, J. George, S. Hollifield, C. A. Lacy, S. Broadric Sohn, A., Media Management: A Casebook Approach, Wiley. Doyle, G. (2002) Understanding Media Economics. London, Thousand Oaks, CA and New Delhi: Sage. Hallin, D.C. and P. Mancini (2004) Comparing Media Systems: Three Models of Media and Politics. Cambridge and New York: Cambridge University Press. 11