George M Garrity NamesforLife, LLC Michigan State University call things by their right names The beginning of wisdom is to Copyright ⓒ 2011 NamesforLife,

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Presentation transcript:

George M Garrity NamesforLife, LLC Michigan State University call things by their right names The beginning of wisdom is to Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

The importance of names Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

Jonesia acuminataJonesia sarocaJonesia denitrificans Dinish ValkeManfred Rohde Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

Bacillus rossiusBacillus subtilis KanikojamanRemo Angelini Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

The problem with names Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

The impact on STM publishing Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

The novel solution Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

SOAP Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

An exciting development Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

Minimize disruption to workflow presentation cost downstream impact Maximize exposure retention on site © Pixeltopia Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

Subscription service publishers compositors web hosts Custom versions look and feel content presentation custom messaging © Pixeltopia Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

Is that all there is? Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely. Edward O. Wilson We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely. Edward O. Wilson Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

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