GLOBAL SUSTAINABILITY JAM 2013

coletivo diego lino Directed by: Organizers:

coletivo thiago couto andré tito Directed by: Facilitators: renato almeidacleiton campano

renata matheus documentation: patricia felipe RED GROUP

JAM START!

OBSERVATION Inspired by the bee hives that are organized and sustainable, The Bee Tree, a company that seeks to connect solid companies in the market with small entrepreneurs working in the social economy model. The job is to sell advertising space on products created by NGOs, Associations and Cooperatives using branding projects and naming rights. While provides consultancy for restructuring and growth of small social enterprises and sells products in a segmented market place to generate income and visibility for those small entrepreneurs. A Bee Tree

Problems Solving Interactive System based on Sustainability. PROBLEM DEFINITION

IDEATION

“Small Entrepreneuors” What he hears? Market is not good for small entrepreneours What he thinks and feels? Wants to grow his small entreprenour. What really matters to him? Have his own company What are your fears and aspirations? Closing his small company, lack of money PERSONA

1 - A Bee Tree goes to a small enterprise to know more about the institution and register in a database. 2 - A Bee Tree goes to a big company and sell the idea to advertising space on products created by small venture using branding projects and naming rights. 3 – A Bee Tree connect the both sides and provide consultancy for restructuring and growth of small social enterprise and sell products in a segmented market. 4 – Generate income and visibility for those small entrepreneours. CONSUMER JOURNEY

BUSINESS MODEL

PROTOTYPE LOGO

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