Maps Out a Trip to a Digital Future By Karla Bohn

Slides:



Advertisements
Similar presentations
Business Plan What? Overview & reflection of the business and its owner – thorough explanation of a business idea and how it will be executed Story of.
Advertisements

Mobile Marketing Solutions MAINSTREAM MEDIA GROUP, INC. 1 TOUGH. RUGGED: RADICAL RACING. Thats hot… Today in the U.S, 253 million consumers own a wireless.
Fifth Edition 1 M a n a g e m e n t I n f o r m a t i o n S y s t e m s M a n a g I n g I n f o r m a t i o n T e c h n o l o g y i n t h e E – B u s i.
TITLE DATE 1 Day to Discover Sailing Day. Congratulations, tomorrow you will host your Club’s Discover Sailing Day Take a walk around your club and ensure.
CHANGE IS COMING TO AN APARTMENT COMMUNITY NEAR YOU!
Why Dealers Who Neglect Social Media Are Leaving Money on the Table JOE MATTHEWS Joe Matthews | Tagkast | CEO and Co-Founder |
Influencing Consumer Behaviors Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Chapter 10.
“While $155 billion worth of consumer goods were bought online last year, a far larger portion of offline sales were influenced by online research. Forrester.
Eleventh Edition 1 Introduction to Information Systems Essentials for the Internetworked E-Business Enterprise Irwin/McGraw-Hill Copyright © 2002, The.
Export Workshop: NCDA&CS International Sales & Marketing May 7, 2010 By: Patrick Ford, Ford’s Gourmet Foods.
12-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 12 Pricing, Distributing, and Promoting Products.
Marketing Channels and Channel Mapping
Chapter 12 Global Marketing Channels and Physical Distribution
Marketing is All Around Us
The Marketing Plan. What is the point of a blueprint?
Will Internet shopping kill off the High Street? Aim: To produce our own online retail store.
Electronic Customer Portal System. Reducing Risks – Increasing Efficiency – Lowering Costs Secure Internet based Communication Gateway direct to your.
Educational Programs - Toolkit CHILDREN BOOKS June 03 th, Educational Programs - Toolkit CHILDREN BOOKS June 03 th, Diana Dumet.
Marketing Update April 16, Online Presence Where the Consumers Are! 9 out of 10 homebuyers are on the Internet.
SD1230 Unit 8 The Mobile Landscape. Course Objectives During this unit, we will cover the following course objectives: – Identify the characteristics.
Presented By Andrew J. Marsiglia, PhD, CCP November 2010.
E-Commerce. What is E-Commerce Industry Canada version Commercial activity conducted over networks linking electronic devices (usually computers.) Simple.
OUR MISSION Be a leading company in Latin America, creating strategies to develop and market differentiated products through massive commercial channels.
Marketing of Information Security Products. The business case for Information Security Management.
Make your marketing social.Add a + Add a + to make your marketing on Google social.
Injecting ‘Social’ Into Local Josh Walker CEO CityVoter, Inc.
Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved. I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m.
4.06 Acquire foundational knowledge of marketing- information management to understand its nature and scope.
Why buy a flash drive without it? Presentation of specific industry examples of how StickyDrive™ is being used today StickyDrive LLC, Seattle Washington.
Strategic Marketing For The Web Professional Web Services Internet Growth Amount of Information Technology Improvements Customer Relationship Management.
Music Download Cards Promotion Overview. Why Use Music Download Promotions? Web Based Promotion –Link the promotion off the brand’s web page. –Capture.
Chapter Nine Marketing Channels and Channel Mapping
What have I been up to at Rand McNally? Watch and see!
E-Commerce Company Project: Amazon.com By: Allison White.
Chapter 13 Marketing in Today’s World
What is Google+? It’s a way of making your Google experience social. Launched by Google in June It has 400 million* registered users. Users add friends.
Chapter 13 Global Marketing
Business in Action 6e Bovée/Thill Distribution and Marketing Logistics Chapter 15.
MapQuest: Past, Present and Future Cheryl Crawford Account Executive MapQuest, Inc. - CONFIDENTIAL.
IsaïeIsaïe Isaïe Bicycle Painting. IsaIsa ïe ‘have your bicycle speak for you’
Marketing, Sales And Services I. Marketing, Sales & Services Learning Objectives : Summarize the marketing concept Role of the retailer in product distribution.
Read to Learn Define marketing. Identify the functions of marketing. List the elements of the marketing mix.
International Business Machines By Robert Muth Real-World Case Pg. 597.
The Importance of Marketing
The Future of Print by mark. quintos.. Traditional Print.
GPS Navigator Suhaila Rashed – H Hessa Abdulla – H
Location & The CXO April 4, 2006 David Cole MapQuest Business Solutions
Marketing In Today’s World Freshman Seminar - Introduction to Business Dr. Hays Freshman Seminar - Introduction to Business Dr. Hays.
Management Information Systems Islamia University of Bahawalpur Delivered by: Tasawar Javed Lecture 9.
2 2 distribution Components to distribution physically distributing goods through those channels selecting, developing, and managing distribution channels.
E-business MANAGEMENT AND STRATEGY Chapter - 3 Dr. BALAMURUGAN MUTHURAMAN.
TRUNKCLUB.COM Premium Clothing, Great Advice, Zero Work Your personal stylist will find the best clothes to fit your style, budget, and existing wardrobe.
Hamilton SEO & Internet Marketing Company
If You Fail to Plan, You Plan to Fail
Add a +1 to make your Google marketing social.
Management Information Systems
Get Insulated Grocery Bags At The Best Prices From Customgreenpromos
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Rand McNally Maps Out a Trip to a Digital Future
Telecommunication Sector
Business plan presentation
Pricing, Distributing, and Promoting Products
AOL/iPlanet Strategic Technologies
Marketing mix.
Presentation transcript:

Maps Out a Trip to a Digital Future By Karla Bohn Rand McNally Maps Out a Trip to a Digital Future By Karla Bohn

Case Summary Company Information Started in 1956 by William Rand & Andrew McNally Started printing maps in 1916 1999 – Sold 46 million maps 1999 – 46,000 outlets including 29 of its own stores

Problems Did not understand full impact of Internet Failed to maintain its leadership and pioneering spirit Unwilling to take risks

New Strategy 1999 – Richard Davis new CEO Put Rand McNally maps on-line Transform Rand McNally from a map company into a travel planning and advisory service

New Strategy cont. Create auto club “Plan a Trip” section to Website Entered GPS market

Rand McNally Today Headquartered at Skokie, Illinois More than 50,000 retail outlets Business – All 50 States & Canada Distribute to 98% of U.S. schools CEO – Robert Apatoff Majority owner – Leonard Green & Partners, LLC

Tag Line Rand McNally … the most trusted name on the map.

Products Consumer Products Rand McNally Canada Educational Products Commercial Trucking Products Promotional Products Wireless Solutions Online Business Locator

Competition AAA MapQuest.com, Inc. Langenscheidt Publishers, Inc. Compagnie Générale des Établissements Michelin Tomtom Meliovation

Recommendations Enter the world market Improve wireless solutions StreetFinder & TripMaker – Add Travel Website links Worldwide trip research & planning Free downloadable travel updates Money back guarantee

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.