BRIDAL BOOTH BASICS DEANNA NELSON ~ WHIMSICAL OCCASIONS KERRI VIVIAN ~ SKYLINE Maximize Your Trade Show R.O.I.

Why Exhibiting Belongs in the Market Mix Direct Marketing Media ONE on ONE contact FACE to FACE business Wedding Event Shows: Provide Bookings THAT DAY! Generate Direct Leads Start the Selling Process

Setting Measurable Objectives Why are you exhibiting? What messages are you trying to communicate? Objectives? “Think,Pair,Share” How will you measure your results?

Worksheets Survey Feedback Measuring Your Performance

Shows and Spaces that Work Questions to Ask When Considering a Show Factors to Consider when Creating a Space

What will Attract an Audience to your Exhibit? Product Promotions Booth Appearance Staff

3 Exhibit Design Objectives for Show Success Design for Marketing Design for Functionality Design for Budget

Design for Marketing Do graphics say who you are, what you do and what benefits them? Are you saying too much? Are words Legible? Are Graphic Sharp? Do you have Consistency?

Design for Functionality Branding Messaging Reception/Lead Gathering Storage Product Demonstration Product Display Meeting/Conferencing Live Presentations

Design for Budget Plan Ahead Know when to Rent Measure, Calculate, Adjust Shift Unproductive Exhibit Operating Costs into more Productive Areas

Creating Your Own Power Graphics Be Concise Know your Audience Know your Show Consider the Size of Exhibit Avoid Clutter Be Visually Consistent Be Intriguing, but don’t make your audience work Don’t forget Light

Chick Chocolates

Do you have the right Staff? Characteristics of an Effective Booth Staffer Staffing

Characteristics of an Effective Booth Staffer? Professional Experienced Confident Good Listeners Enthusiastic Dress Code Knows that Time is Money Know Your Stuff Represents Company Appropriately Understands Lead Process

Booth Behavior Breaks Engages Clients Qualified vs. Unqualified Body Language Cell/Computer Use Eating Eye Contact

Before the Show During the Show After the Show Promoting Your Participation

 Personal Invitations  Give out Free Admission Tickets  Post on Face Book/Blog  List on Website  Before the Show Promoting Your Participation

 Take Advantage of Free Advertising  Participate in Give Aways  In Booth Drawings  Create an At-Show Promotion  Personalized Promotional Products During the Show Promoting Your Participation

WORK YOUR LEADS! After the Show Promoting Your Participation

Post on Face Book/Blog Direct Mail Telephone After the Show Promoting Your Participation

Lead Management

Budgeting for Success Worksheet ROI Calculator Compare and plan for Next Show 30 Second Budget from Idea Kit

Kerri Vivian-Skyline Deanna Nelson ~ Whimsical Occasions Thank You! Questions? Please complete the Survey in the back of your book. Maximize Your Trade Show R.O.I.