David’s Studio David’s Studio Education Creates Values… Education Creates Values… 1 Lesson 27 Company Presentations Lesson 27 Company Presentations

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 2 Objectives  General pattern of a well-organized presentation of company  Expressions used in the presentation  Criteria for a good delivery of company presentation

Education Creates Values… Education Creates Values… David’s Studio David’s Studio 3 Warm-up Making the Talk to Inform

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 4 4 Categories of talk  Making the short talk to take actions  Making the talk to inform  Making the talk to convince  Making the impromptu talks

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 5 How to make the talk to inform?  First, restrict your subject to fit the time at your disposal.  Second, arrange your ideas in sequence.  Third, enumerate your points as you make them.  Fourth, compare the strange with the familiar.  Fifth, use visual aids.

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 6 Listening Practice Please fill in the blanks with proper words. Task 1 Task 2

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 7 Structure of the presentation in Task 2  Greeting  Self introduction  Introduce the presentation  Main body part 1 Oracle part 2 Oracle China part 2 Oracle China  Summary

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 8 Language Focus A Expressions used at the beginning of the presentation  Greeting (formal and informal)  Self introduction :name/ position/ job responsibility  Introducing the presentation:  purpose of the presentation/  durance/ contents/ questions

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 9 Video 1 Making a Start Situation: A group of university students arrive at Standard Electronics, a high-tech electronics company, to have a plant tour. A manager of the company is assigned to lead the tour.

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 10 Viewing  Watch the video. Which items in the checklist does George include in his introduction?

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 11 Language Focus B  Linking the parts: enumerate your points( first/ next/ the third … finally) summary enumerate your points( first/ next/ the third … finally) summary  Other expressions used in the presentation: cause-effect; turn; give example, etc cause-effect; turn; give example, etc  Introduce your company: business range; location; headcount; revenue; markets; history; current development, etc business range; location; headcount; revenue; markets; history; current development, etc

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 12 Check list of a good presentation  Overall: Consider the level of the audience; Have a clear objective  System: Do your homework before the presentation----research/ prepare relevant documents, including charts, graphs, data, etc Have a clear structure----beginning-middle-end

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 13  Delivery: Speak clearly and speak at a right speed Speak confidently and positively  Body language: Eye-contact/ gesture/ facial expression  Visual aids: Clear and helpful visual aids, such as PPT, pictures, and models, etc Use the equipment professionally

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 14 Flow-chart of well-organized presentation Introduction I’d like to talk about… Outline I’ve divided my talk into.. Questions If you have any questions, please… Part 1 Let’s start with… Part 2 That brings us to… Part 3/4 etc. Let’s turn to… Summary To sum up… Conclusion To sum up…

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 15 Team work: Please follow the flowchart of company presentation, and introduce one of the companies below. (3-5 minutes) FedEx FedEx KFC KFC Coca cola Coca cola HSBC HSBC Mercedes-Benz Mercedes-Benz Nike Lenovo Neusoft Starbucks Wal-mart

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 16 Lesson 28 Product Presentations Lesson 28 Product Presentations

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 17 Objectives  Describing specifications and features of products  Comparing products  Ask for product information  Giving a product presentation

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 18 Listening Practice  Task 1 Some abbreviations of metric and English unit. Some abbreviations of metric and English unit.  Task 2 Fill in the blanks according to what you hear. Fill in the blanks according to what you hear.

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 19 Language Focus A  Describing specifications and features of products  Comparing products  Asking for product information

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 20 Useful sentence patterns It ’ s+number+unit+long/wide/high/thick/ deep. It ’ s+number+unit+long/wide/high/thick/ deep. The length/width/height/thickness/depth is … The length/width/height/thickness/depth is … It comes in +type. It comes in +type. Size:90*50*70 (read as ninety by fifty by seventy) Size:90*50*70 (read as ninety by fifty by seventy)

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 21 Video 2 It does more than you expect!  Situation: Tiger Braun, a Projector Manager at Sunny Electronics, is going to present the Fora 1300 to distributors from different areas.

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 22 Basic structure of Tiger Braun’s presentation  Beginning: Greeting  purpose  contents  questions  Body: Product---product feature Place---distribution(where to buy) Price Compare with competitive products  Ending(not included)

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 23 Flow chart of product presentation Statement of objectives Outline of structure Starting the 1 st point Starting another point Summarizing Concluding Answering questions

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 24 Useful words or expressions Model Model Antenna Antenna Functions: store up contacts; browse on the Web;reminder; built-in camera; speakerphone, etc Functions: store up contacts; browse on the Web;reminder; built-in camera; speakerphone, etc User-friendly User-friendly

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 25 Mission  Show your company products: A) the features and selling point of the product. B) Why should we buy it? C) How it works or its most outstanding thing, etc. Please draw a plan and we will have a mini Product Promotion Conference next class.

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 26 Presentations: Product Promotion Conference

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 27 Video

David’s Studio David’s Studio Education Creates Values… Education Creates Values… 28 Mission Mini Product Promotion Conference