MGMT 307  GROUP F  Danny Frias,  Irving Guzman,  Carter Pedersen,  Robert Tower,  Eric Vu,  Zhen Zheng

Heinz Basic Info. 3 Years Back Future Plans

Heinz environment  External  Competitive

Heinz's performance  Innovations  Customer Service  Product Safety  Distribution  Technology

Challenges Facing Heinz  Conducting business operations in a environmentally conscientious world  Making food that is healthier for the consumer without sacrificing low prices or flavor.  Keeping a competitive advantage in an international business environment.

What has management done?  Set goals to reduce waste, and become greener by plant bottle.  Introduced low sodium low fat alternatives to their popular sauces and soups.  Taking a cross-border acquisition approach to entering international markets.

The Planning Process at Heinz  External Environment Analysis  Internal Resources Analysis  Objectives  Implementation

What Can We Learn About Planning From H.J. Heinz?  Multicultural Factors  Planning for Long-term Branded Growth  Corporate Level Stability Supports & Enhances Long-term Planning