Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer.

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Presentation transcript:

Bilgi Üniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer

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NEWS

New Media CONSUMER WOM + Internet

NewAdvertising

Time Spent vs. Ad Spend Time spent data by NA Technographics (2009), ad spend data by VSS (2009), Global Opportunity data by Yahoo! Investor day (05/2010)

Device Evolution

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So... What is the NEW Advertising?

Not the Advertising we knew!

Not yet!

Future of Advertising is...

Marketing

A new kind of

Media & Consumer… With new kinds of

PINNACLE of ? MARKETING

Not any- more

Create brand fans!

HOW ? Make their lives BETTER! by doing things WITH & FOR PEOPLE

Marketing is… New way of supportive playful customizable informative honest engaging personal collaborative generous experimental helpful adventurous

NEWS FLASH! End of Advertising as we know it is here! Advertising will change more in 5 years than previous 50

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Here lies the Advertising Agency It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots. It died Stubborn and Alone.

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Career Evolution in Ex-Agencies

Tradi- tional /Crea- tive Agency Production Media Content Strategy PR Event Analysis Creative } Inhouse } Outsource

Digi- tal Age- ncy Production Media Content Strategy PR Event Analysis Creative } Inhouse } Outsource

Technology Strategy Creativity New Gen- erat- ion Age- ncy.. DNA

Multi Task- ing Multi Tale- nted Multi Disci- plin- ary Effec- tive Attra- ctive Powe- rful New Age- ncy Mo- del

Production Media Content Strategy PR Event Analysis Creative } Incharge of all Inhouse or Outsource.. Getting brands closer to consumers

beyond and

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What do you think is the next big thing in digital? quiz pop > Location Based Marketing > Group Buying Shopping > Mobile > Digital Outdoor > Augmented Reality > Semantic Search >

credits… MediaFuturist.com by Gerd Leonhard Future of Marketing and Advertising Lectures by Paul Isakson (Head of Strategy Space150) The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.) On the Future of Advertising by Grant Richards (Engine Company 1) Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza FEED 2008 (Digital Brand Experience Report) by Razorfish The End of Advertising as We Know It by IBM Global Business Services The Chaos Scenario by Bob Garfield Propulsion by Tim Williams Workforfood.nu by Diego Zambrano Moon Advertising by Bobby Voeten by Helge Tenno Microsoft

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