Workplace Travel Plan Awards 2012 Communications Award Cross Keys Homes.

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Presentation transcript:

Workplace Travel Plan Awards 2012 Communications Award Cross Keys Homes

Cross Keys Homes: –250 staff –Head office and smaller hubs –Travel Plan launched 2008 Dec 2011 survey results: –71% staff drive alone to work: down from 81% in 2008 –79% aware of travel plan: up 9% from 2010 –69% aware of travel plan champion: up 21% on 2010

Communications strategy: Recognisable brand Bitesize s Staff newsletters Staff buy in from the top down – leading by example Targeted promotion to coincide with events Bribery! Local media Awards

Value for money: Annual environmental sustainability budget - £10,000 Communications material produced in house Standard branding Promotion targeted to events Prize draws / freebies Average annual Travel Plan spend c. £1,500

Walk to work week – May 9-13, 2011 Walk to work - £5 Love to Shop vouchers - £50 Sustainable traveller breakfast - £50 Ipod shuffle competition - £40 Green scene travel newsletter - £nil