Is Terrestrial Radio Grounded? Jim Dunagan ISC 110

Someone’s Always Been Trying to Kill Radio MoviesTV Satellite radio Digital audio – a different story?

The iPod Leads The Way Became definitive way to listen to digital music files Spawned radio station formats Early Internet radio limited to desktops Pandora changed game for streaming music Smartphone made Internet music portable

The Anti-Radio Radio Animosity over what radio had become Too little choice Too much repetition Too many commercials Digital alternative had none

Terrestrial Radio’s Own Alternatives HD Radio Never lived up to promise In use by several hundred broadcasters Creation of “sidebands;” alternative programming possibilities Critics argue it’s better, but not a whole lot better Digital music services iHeartRadio: 40 million registered users, 260 million downloads

Terrestrial Radio Online Study: 22% of those 12+ listened to online radio weekly Terrestrial radio will stay local Will always provide cost-free programming

“Don’t Shoot It, You’ll Only Make It Mad” Digital/Internet music is greatest threat to terrestrial radio’s dominance as medium of choice iHeartRadio success indicative of terrestrial radio commitment to compete It will share more audience with digital, but unlikely to be surpassed Sirius/XM subscribers = 24.4 million Pandora subscribers = 70 million Clear Channel listeners monthly = 238 million

The End!