Crowdfunding: An introduction Hayley Murphy, Grants & Fundraising Manager The Prince’s Regeneration Trust

Crowdfunding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.

What type of crowdfunding? Donation Rewards based Equity Loan All or nothing campaign Keep the money you raise even if you do not reach your target

Choose your platform

What can I fundraise for? Pilot projects Capital projects Equipment Feasibility Studies Community events Temporary uses Festivals

Before you start It’s not a quick fix! Be realistic about your project goals. Put together a reliable team ready to make the project happen – TIME is key. Set a realistic fundraising target – understand how many pledges you will need to get to reach your target. Build you fan base before you start fundraising – make sure that you have the support of your community (including online). These are your ambassadors – and you will take them on your funding journey. If incentivising your campaign – carefully think about rewards.

Sell yourself Well defined vision which understands the benefits. Create a sense of urgency. Understand who your audience is - don’t alienate people. Create a short snappy title - #’s can be a really good way of pulling this together. Look good – ensure you have good quality images/ videos. Explain your project clearly.

Shout about your project Remember this is a CAMPAIGN! Create buzz before, during and after your campaign begins. Make sure that you are active on social media – recruit followers, follow others. Maintain your activity on Social media. Raid your contacts database. Use local and (if possible) national news channels – can you get an article in your local paper? Be interviewed on your local radio station. Have a #. If possible create a logo. Create a blog – be blogged about it. Create posters & flyers.

Your donors Individuals Local businesses Local authorities Trusts and Foundations Developers Pro-bono/ time in-kind/ volunteers

We’ve done it – what now? Keep in contact with your supporters. Build on the momentum that your campaign created. Keep the promises that you made to your supporters. Say thank you.

Examples

An oven at the heart of Anfield

The Flyover Liverpool

Individuals Grants Corporate Experian grant through Spacehive

Join our Hive! BRICKwork: Hayley Murphy