T YBEE I SLAND T OURISM C OUNCIL Q UARTERLY U PDATE J UNE 23, 2011

O VERVIEW TybeeVisit.com site enhancements and internet stats “10 Days of Tybee” promotion Abshire Public Relations campaign update Tybee Island Tourism Council advertising opportunities

T YBEE V ISIT. COM

Site enhancements Larger picture slideshows Online banner ad space Enhanced social media feeds (Facebook & Twitter) Featured videos Stats: Unique Visitors: March ,706, April ,670, May ,198 March-May Unique Visitors-101,812 compared to 83,741- March-May % YTY Pageviews- Mar.-May ,021 compared to Mar.-May , % YTY

E- MAIL M ARKETING We are currently growing our subscriber list. As of December 2010 TybeeVisit.com has 12,294 subscribers. In January 2011 we merged TybeeIsland.com’s e- mail subscriber list with the TybeeVisit.com account adding 13,413. With the conclusion of the “10 Days of Tybee” campaign we will be adding 5,557 new subscribers. This will put us right at 30,000 subscribers for our monthly e-newsletter.

10 D AYS OF T YBEE A need was expressed by our board to boost overnight visitation on Tybee for our summer season. “10 Days of Tybee” was a contest based campaign that ran from May 23-June 3 designed on the concept that Tybee Island is Georgia’s Easy to Reach Beach, Less than a Tank Away from our near drive markets. We focused our marketing efforts on Augusta, Macon and Atlanta. Through our Facebook page we focused on a different Tybee highlight each day encouraging people to register to win daily prizes with the daily winners qualifying for a complimentary Tybee Island getaway for four people.

10 D AYS OF T YBEE MEDIA PLAN Social Media- Facebook & Twitter Daily posts M-F highlighting a different aspect of Tybee each day such as: Day 1- Fun in the Sun, Day 2- Fresh local seafood, Day 3- Make a splash!, Day 4- Historic Savannah, Day 5- Kids Public Relations- Abshire composed and distributed press releases about Tybee and the “10 Days of Tybee” contest Radio- Ran commercials on Augusta Country station and Macon Lite Rock station driving listeners to the station website where they could link to the “10 Days of Tybee” contest Print/Online Banner ads on Augusta, Macon and Atlanta news stations

10 DAYS OF T YBEE RESULTS Total entries for the “10 Days of Tybee” – 15,622, averaging 1,500 sign-ups a day. 10 Days of Tybee splash page received 17,607 pageviews and 13,609 unique views. How people heard of the contest:

10 D AYS OF TYBEE RESULTS Where people were from

A BSHIRE TYBEE ISLAND PUBLIC RELATIONS UPDATE Our partnership with Abshire Public Relations began May 1, Here are a few highlights from our first 30 days: Created new Tybee Island press kit Drafted and distributed press releases and media advisory’s for the EVP Pro Beach Volleyball Tour, Bicycle Friendly Community Designation, Parents Magazine “Best Beaches for Families”, 10 Days of Tybee, Tybee Tour of Homes Pitched Tybee Island to regional drive markets including Atlanta and surrounding areas, Augusta, Macon, Knoxville and Chattanooga. Upcoming press opportunities include: developing strong marketable offseason packages, shoulder season events and distribution plan for our new video.

T YBEE T OURISM C OUNCIL ADVERTISING OPPORTUNITIES 2012/2013 Tybee Island Vacation Planner All Chamber members will receive a standard listing in the Tybee Vacation Planner at no charge. Enhanced listings are available and create better exposure for your business within the Tybee Vacation Planner. Enhanced listing vs. Standard listing

T YBEE T OURISM C OUNCIL ADVERTISING OPPORTUNITIES Enhanced listings All Chamber members receive a standard listing under their appropriate category on TybeeVisit.com at no charge. Enhanced listings are available and include better placement, image and brief description. Example:

T YBEE T OURISM C OUNCIL ADVERTISING OPPORTUNITIES Banner ads Rotating banner ads are available on our most popular pages on TybeeVisit.com to include: the Home page, Where to Stay page, What to Do and Where to Eat page.

T YBEE T OURISM C OUNCIL ADVERTISING OPPORTUNITIES For more information on Tybee Island Tourism Council advertising opportunities including placement, packages and pricing please contact: Vicky Buck Sales and Operations Coordinator

T HANK YOU FOR YOUR TIME ! Please feel free to contact us: Vicky Buck Sales/Operations Coordinator Lindsay Fruchtl Marketing Director