A Few Moments ®

Insights –Patients find HCPs more credible than pharma companies, and HCPs want to spend more time with patients but cannot afford to –Regional KOLs can influence diagnosis and prescribing behavior Strategy –Elevate THE importance of diagnosing and treating COPD –Encourage patients to seek AN Rx solution by improving awareness of COPD and ALSO its chronic and progressive nature Description –A campaign where Reps engage with target HCPs over a 6-step process to record a COPD public service announcement (PSA) at a local recording studio –PSAs are aired in the HCPs’ local markets, as well as in targeted Internet radio advertisements –A customized in-office poster helps to pull through the campaign in the HCP office 2 Confidential Information Notice: Use or disclosure of information contained on this page is strictly prohibited and is subject to the restrictions on the title page of this document.

A Few Moments ® ‒ Insights Patient / Consumer –Pharmaceutical companies are not perceived as credible –Physicians are the most trusted stakeholder Physician –HCPs are seeing more patients per day –Little time to discuss diagnosis/medication adherence/compliance –Values time-saving tools Confidential Information Notice: Use or disclosure of information contained on this page is strictly prohibited and is subject to the restrictions on the title page of this document. 22

A Few Moments ® 4 Confidential Information Notice: Use or disclosure of information contained on this page is strictly prohibited and is subject to the restrictions on the title page of this document.

A Few Moments ® Description –Partnership program to deliver disease state information to patients and caregivers In-office – posters Out of the office – radio spots (traditional and online) –Sales Representatives invite HCPs to record at local professional recording studio –Spot is broadcast within 5-6 weeks of recording –Representatives place personalized posters in the physician’s office Benefit –Multiple touchpoint opportunities between HCP and sales representative –Opportunity for HCPs to participate in program that benefits the community Confidential Information Notice: Use or disclosure of information contained on this page is strictly prohibited and is subject to the restrictions on the title page of this document. 100% of invited HCPs used the poster in their office 100% of sales reps would promote similar program

A Few Moments ® – HCP Touchpoints 6 Points Representatives will need to engage their HCPs Invitation HCPs receive recording session invitation Recording Session Physicians and Representatives attend recording session CD Delivery Representatives deliver CD with recorded spot(s) Personalized Posters Representatives deliver personalized poster Notification Cards Cards will be delivered biweekly by Representatives and include the station, date, and time window in which the radio spot will be played “Thank You” Letter & Survey Representatives deliver physicians’ “Thank You” letters for participating in the campaign Confidential Information Notice: Use or disclosure of information contained on this page is strictly prohibited and is subject to the restrictions on the title page of this document.