Electronic Commerce E-Commerce Friendly Products.

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Presentation transcript:

Electronic Commerce E-Commerce Friendly Products

Product Attributes for Selling on the Web Digital or Knowledge-based products Software, video games, music, movies, books Direct-to-consumer web services Gambling and porn

Product Attributes for Selling on the Web Digital or Knowledge-based products Consulting services Information or data provider [banner ad revenue]  Must be what your TM wants  Must be high quality  Must be unique

Product Attributes for Selling on the Web Hard Goods Computers and computer equipment Books CDs Specialized Niche products  Virtual Vineyard

High Touch vs. Low Touch  Low-Touch products are typically standardized goods that do not require examination.  High-Touch products are those which consumers prefer to hold, feel, or examine closely.

Technology

Physical Solutions

Branding

Customer Service Return Policies SASE with purchase Low price guarantee Customer service call center (or online) After-sale service

Top Online Brands by Category (4-2-02)

16 Point Checklist 1. Product Quality 2. Competition Unique product (niche market) or approach Clutter – hard to find in crowd 3. Market Size Wide appeal vs. niche marketing Are your customers online? Does your product fit into online activities? 4. Promotability can you promote it effectively? how competitive is the promotion field for it right now?

16 Point Checklist 5. Profit Margin/Pricing 6. Supply and Exclusivity Is your supplier reliable? Flexible? Consistently high quality? 7. Advantage for you to sell the product online? Information-poor vs. information-rich products 8. Value-added by selling your product online? Availability Price Convenience Speed of delivery Assortment

16 Point Checklist 9. Sizzle Factor 10. Support Required? 11. Legality / Regulation Both product sale/use AND Trademark issues 12. Cost of Transportation No cost vs. shipping cost as a percentage of item cost

16 Point Checklist 13. Cost of Inventory Channel of distribution issue and power issue 14. Potential for repeat purchase Of that product or related merchandise 15. Community Can you build a relationship with and between your customers? Chatrooms, newsletter, discussion list, Fun for you!