By: Austin, Trevor, De’ Andre, and Michael

 Logo

  Strengths: i.Original Ready made props and scenes, easy to navigate  Weaknesses: i.16 pages to purchase, no daily graphics  Opportunities: i.Excellent way to teach creative writing, great gift of your own  Threats: i.PBS Kids Story Maker, Story Bird, Too much time on tools and props SWOT Analysis

  Political i.This online service is liable to internet business regulations such as the Child’s Online Protection act, the Digital Millennium Copy Right Act, and the Portions of the Communications Decency Act. Also subject to foreign reign  Economic: The products are influenced by online internet tools. Also responsible for raw materials in order to make the hard and soft cover books. All distribution. Distribution affected by the cost of fuel.  Social: i.Dependent upon teachings, teachers have different methods for teaching creative writing. Story Jumper should advertise accordingly  Technology: i.Story Jumper has a great amount of software and graphics to include to make their online books. These products should be kept up to date and continuously improved. P.E.S.T

 Create Your Own Story You now have the ability to create your own story. This could be to fit your own situation for a classroom or for home reading. Option to purchase book You can purchase you book straight off this website. You have the option to purchase a hard cover, soft cover, or a digital copy of the book. This could also be a great gift for someone as well Easy to navigate This program tool is very easy to navigate and use. Everything is clearly labelled and nothing too complicated to do. Pre – made animated props and characters In story Jumper, you have pre –made characters and props, such as food and furniture to add to the books. You also have a wide variety of scenery to choose from. This minimizes you having to go around looking for the perfect props and characters to use with your story. Features/Benefits

  Most Costs  Qualitative data to be conducted by Primary research - Ask certain elementary schools to participate in a survey - Send Link of Tutorial of Story Jumper and Other Book making website Quantitative data to be conducted through secondary research 1.Search to see how many elementary schools use computers in the classroom daily  Target Market = Elementary students and teachers Introduction

  Behavioristic Segmentation i.Based on habits in class. How often do students use computers and what for? Market Segmentation

  The pricing strategy for story jumper is skimming pricing. This means they're price is set high to capitalize in they're introductory period. The books are high but not to high. for example, a hardcover book is around 25$. They should change the pricing strategy to a EDLP ( Everyday Low Pricing) until they get more known so they can capitalize on the business they already have, and to get more sales; since the price would be low the customers would want to buy multiple books. EDLP is a great strategy for not as popular businesses because this will attract customers and also you don't have to discount anything because the price is already really low. This will gain many customers and revenue for the business. Pricing

  Spend more money on advertising and commercials  Use money for adding more improvements to tools  Internet and social media adds. Like on Facebook and retweet on twitter  Slowly increase prices to capitalize on higher sales Growth

  Continue to advertise and keep name out there through social media  Use Social media contests such as who ever has the best book can have their book made into a hard cover and shipped at no charge Maturity

  Invest in the product to make more attractive  Make considerable changes to product  Add more daily props and scenery  Create a mobile version of Story Jumper Decline

  Webstie