Book Series Subcommittee 10 January 2013 Aerospace Sciences Meeting Grapevine, Texas

3 Books Program Overview – 2012 Publications Library of Flight Two Titles Published in FY2012 Education Series Seven Titles Published in FY2012 Progress Series Three Titles Published in FY2012

FY12 Strategic Highlights Reduced number of co-publications to increase amount of “homegrown” content. UK-based representative is spearheading additional European content acquisitions on behalf of AIAA. Continuing efforts to improve financials. Initiated development of our first book-based “App” Aerospace Design Engineer’s Guide for iPhone & iPad. Plans are underway to select Library of Flight titles for the Amazon “Kindle” format. 3

Other 2012 Highlights Activated the Scholar One site for books Four new titles licensed for translation by Chinese Aviation Publishing & Media Co. Launch Aerospace Research Central  Products: print,.pdf, and individual chapters for all e-books  E-book packaging and pricing Caveat: Do not distribute pdf versions of textbooks adopted for classroom use until we better understand and assess the risks of unauthorized copying and sharing. 4

Marketing and Promotions Marketing  Bi-annual book catalogues.  Online advertising of AIAA publications  Advertise in publications such as, Aerospace America, ALA Choice, AOPA, EAA, SAE, SLA, …  marketing Promotions  Book of the Month sales  Library of Flight holiday sale  “Meet the Author” events at AIAA conferences 5

Book Sales In FY12, Net Books Sold declined 15% over prior year and have declined 33% since FY07.

7 Sales Mix Since FY07, the average mix of net Books sold by series is:  Education: 56%  Progress: 15%  Library of Flight: 29%

Adjusted Books Margin 8

FY2013 Books Program Pipeline 15 Books Budgeted  Education Series – 8  Progress Series – 2  Library of Flight – 4  Aerospace Press – 1 9

Progress Series EIC Search A successful editor-in-chief search was conducted for Progress Series Search committee membership comprised Mike Mendenhall (chair), John Anderson, Bill Oberkampf, Jeff Schroeder, and Paul Zarchan Formal appointment will require a vote by the AIAA Board of Directors at their meeting on Friday Tim Lieuwen will continue to serve as the interim editor-in-chief until the new editor is named 10

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