Resident Communication. Made Easy. Social Media The benefits, costs, and risks involved. CFAA 2011 Copyright © Neighbourhood Buzz Communications. 2011.

Slides:



Advertisements
Similar presentations
Nurturing Your Chapter from Within Nurturing Your Chapter from Within.
Advertisements

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.
Delivering effective campaigns through social media.
The Importance of Social Media. Some facts and statistics: Nearly 1 out of every 5 minutes online is spent on social media Facebook reached 1.11 billion.
Social Media & the Waste Management Sector Jill Dobson.
Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.
What Is Mobile Text & SMS Marketing & How Can It Help My Local Business.
Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.
Create the Perfect Social Media Message. A little bit about me… Kim Karagosian (not Kardashian) Senior Director of Marketing & Communications at AH From.
MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW.
Nicole Burkhard, Nova Scotia Agriculture November 13 th, 2011 ACORN.
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Welcome to lesson one in the Customer Service module
What is Localgiving.com? Offered throughout the Community Foundation Network as a fundraising tool for voluntary and community groups Mission: To provide.
Promoting Your Business Online Chris Wellings
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
Why Bizybuilder.com?. What Do We Know About Internet Advertising? B.B.A. Marketing & Advanced Professional Sales Certification from University of Houston.
Protecting Your Company’s Reputation Online TLTA Annual Conference & Business Meeting June 15, 2012 TLTA Annual Conference & Business Meeting June 15,
MEMBERSHIP SITES WITH BC, SOCIAL MEDIA MARKETING AND MARKETING.
E Marketing E Newsletter and E-Surveys Are They For You???
By: Aaron Gustafson Owner Computers N’ Stuff.  Facebook is FREE!!!  Youtube is FREE!!!  Twitter is FREE!!!  Google Plus is FREE!!!  Website hosting.
Professional Networking Social Media. Session Overview Why online networking? Popular and useful Social Media What next?
Seth Meyerowitz Certified Google Business Trainer Welcome To The Google & Online Marketing Seminar.
Identifying & Targeting Buyers in a Digital World Kevin Oldham Vice President United Marketing Services.
A Case Study in Success Online How to generate revenue through content marketing.
Cost effective marketing Aileen Hunter Little Voice Communications Ltd
Religious Organizations Your Company. [Your Company] can help you… ˃ Welcome more members ˃ Increase attendance ˃ Get members involved ˃ Maintain lasting.
“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.
Social Media Strategy Non-profit Organization. Platforms to Establish Facebook Blog Twitter YouTube Linked-In.
Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.
Religious Organizations eMarketingBoost. eMarketingBoost can help you…  Welcome more members  Increase attendance  Get members involved  Maintain.
How To Manage Your Social Media Presence in Just 10 Minutes A Day! And be more popular than the local news guy!
Social Media for Credit Unions? Facebook – Getting Started Adding content Promoting Advertising Summary W E L O O K A T T H I N G S D I F F E R E N T.
SOCIAL MEDIA: TIPS AND TRICKS. WHAT IS SOCIAL MEDIA? social media is online media – text, photos, videos, et cetera – that is ‘social’ i.e. it encourages.
Belly to Belly Create Relationships to Create Referrals.
Web and Social Media Identifying and Harnessing Opportunities for Financial Services.
Online Marketing & Social Media for Voluntary Organisations Mike Hughes Microsoft Ireland
What are you doing to successfully communicate with your readership? City Publications Created by Lisa ~ Richard ~ Nives.
Getting Started with Facebook Without Sharing Pictures Of What You Had For Lunch.
Engagement Marketing: Building relationships that drive business success Copyright © 2010 Constant Contact, Inc.
2011 Marketing Summit: Building relationships that drive business success Copyright © 2010 Constant Contact, Inc.
Strategies for Building Local Online Visibility and Best Practices for Marketing to Techies Presented by Monica Valdez.
Smart Social Media: I have LinkedIn/Facebook/Twitter but … April 11, 2012.
Marketing Yourself Using Social Media Mandy Gross Communications Services Manager.
Microsoft Tag for Consumer Packaged Goods Add the growing power of mobility to your marketing mix.
Customer Service. Objectives What is the definition of customer service? What are the principles of good customer service? Who are our customers? What.
How to collect customer reviews using marketing.
Build Relationships and Build Business on Powered by Customer WOW Project.
Belly to Belly Create Relationships to Create Referrals.
3M Corporate Marketing & Communications3M Corporate Marketing & Public Affairs Integra Workshop Kirstie Heneghan November 2012 The Potential of Social.
Your Marketing Voice “How to Manage Your Social Media”
What is online reputation management? ORM is … The process of proactively using tools, processes, and systems to be aware of and influence the conversation.
Gregg Burkhalter– Digital Marketing Consultant. The Art Of Business Networking In A Digital World.
Public Relations & Social Media
Corporate Sponsor Corporate Partner Corporate Affiliate Chapter Sponsor.
Social Media Policies and Evaluation Tools. We can acquire a sense of who makes up our community We can gain more direct information about what people.
YEKARKEDEKHO COMPANY PROFILE. OUR REACH Total Indian Population: 1.2Billion Mobile Subscriber Base: 882Million Internet Users: 112 Million Mobile Internet.
New Networking Strategies How to Develop Your Business and Build Sales Through Social Media Shaa Wasmund.
Microsoft Tag for Publishing Bridge print content and advertising with the online world in an engaging and measurable way.
Tricks to Simplifying Social Media. Overview Building Resources Scheduling Posts Gaining Likes and Followers Being Social Extras.
Top 5 tricks to create a buzz around your Mobile app.
The New Dynamics of Business Promotion October 19, 2-3 p.m.
Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.
Facebook, twitter, websites, , communication tips and tricks… oh my! Jesse Moriarity Coordinator Foster Center for Student Innovation University of.
Click to start Improve Your Response Rates Dawn Sims MARKETING:
13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.
Pivotal Merchant Insights Presented by: Teri Nock, Corporate Trainer, Pivotal Payments.
Marketing nsp products
Business GROWTH With Marketing.
Presentation transcript:

Resident Communication. Made Easy. Social Media The benefits, costs, and risks involved. CFAA 2011 Copyright © Neighbourhood Buzz Communications Trusted by Canada’s best property management companies. Steve Ballantyne Founder and Director of Business Development

Thank you for coming! 2

Who the heck am I? 3

Print Monthly hi-gloss newsletter, created specially for your residents… All for FREE!* Print Monthly hi-gloss newsletter, created specially for your residents… All for FREE!* Facebook Creation of custom resident Facebook page plus daily monitoring and management Facebook Creation of custom resident Facebook page plus daily monitoring and management Mobile Provide important and timely messages to your residents using SMS text messaging Mobile Provide important and timely messages to your residents using SMS text messaging Go digital and provide an version of the print newsletter… All for FREE! Go digital and provide an version of the print newsletter… All for FREE! A complete communication package that allows property managers to easily and effectively communicate with their residents and develop their community *While we would love to offer all of this completely free, a small delivery fee may apply. Cutting edge tools… Without the big price tag Cutting edge tools… Without the big price tag Copyright © Neighbourhood Buzz Communications

Ask Questions during the presentation. #CFAA2011 how do I convince my boss to get on Social Media. #CFAA2011” 5

6

8 hours after gametime… 7 11,544

Social Media Revolution 8

Age and Social Media Use

10

How can social media help me? 11

Wise Words 12 Don’t try to be everywhere at once.

13

The New Word of Mouth. 14

Anyone can be Oprah. 15

The Resident Community Trifecta The Three Communication Necessities for a Healthy Community Resident to PM Provide invaluable feedback Develop Relationship – improve retention Resident to PM Provide invaluable feedback Develop Relationship – improve retention PM to Resident Share important community news and updates PM to Resident Share important community news and updates Resident to Resident Spread the word about YOUR property Socialize &Classifieds Resident to Resident Spread the word about YOUR property Socialize &Classifieds

Our Philosophy: Social media is like any other social interaction. Build Trust, keep it relevant, make it fun. 17 Wise Words

A typical Facebook community page 18

What do I post on my Facebook page? 19

Answer resident questions Be Helpful Stay relevant Promote yourself Give value Have fun 20 What do I post on my Facebook page?

Answer resident questions 21

Be Helpful 22

Give relevant information only you can provide 23

Promote your corporate social responsibility 24

Have fun contests! 25

Give Value. 26

Monitor & Engage Regularly. 27

The Process Monitor Wall Resident Post Alert Sent Response written Response posted 28

What will my residents say? 29

Neighbours helping Neighbours 30

Neighbourhood Tips 31

Celebrate the neighbourhood 32

Let your residents show off your community 33

Crowdsource your maintenance 34

The Power of the Crowd 35

Reaching out and breaking down walls 36

It is far RISKIER to not be involved in Social Media than it is to be involved People generally post reviews when they are either really happy with a product or service or very upset. Either way it’s a great opportunity! Don’t Be Afraid Of Bad Review! GOOD REVIEWS Learn where your consumers may be dissatisified and rather than ignoring it, take an opportunity to learn from it and engage with that resident and make it right! People are talking, whether you have a social media community or not. Embrace the opportunity to be part of the conversation! BAD REVIEWS Learn what you are doing well and keep doing it!

Don’t do this 38

Who should not be doing Facebook Properties without the “basics” Small property managers Property managers who don’t care It’s a free website… 39

What if residents say something you don’t like? 40

What happens when you don’t give residents a voice? 41

Familiarity breeds Loyalty Jeff Quipp 42 Wise Words

People trust their friends. 43

44

Benefits Improve sense of community Engage prospects Engage residents Referral factor Learning what matters to residents Credibility of the crowd 45 Costs Staff costs External costs Advertising

Dollars and sense? 46 *Cyberjournalist

Dollars and sense?

48 Where are we going?

“Pull Marketing” 49

Group Buying 50

Quick, simple, and free surveys 51

Where are we going? Online identity linked to real identity Crowdsourcing community needs Connecting location with mobile phones Acceptance of Social Media Social compliments everything else (PR, SEO, website) 52

53 “There is a new worldwide movement developing, made up of people with a different vision for their local communities. They know that movements are not organizations, institutions or systems. Movements have no CEO, central office, or plan. Instead, they happen when thousands of people discover together new possibilities for their lives. They have a calling. They are called. And together they call upon themselves.” John McKnight Co-Director, Asset Based Community Development Institute Northwestern University

Summary 1.Facebook is most valuable Social Media play for property managers right now. 2.Treat social media interactions like any other social interaction. 3.Do – be open and available 4.Don’t – broadcast and censor 5.Give your residents the platform to engage and rave about you! 54

Thank You! 55