Direct Marketing

Definiton Direct marketing is an interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location. Direct marketing is a database-driven process of directly communicating with targeted customers or prospects using any medium to obtain a measurable response or transaction via one or multiple channels.

Conceptual Model of Direct Marketing

What is Direct Marketing? Direct marketing brings the message directly to the customer. Telemarketing is perhaps one of the most well known- and almost universal. Telemarketing involves calling customers one at a time in an effort to make them purchase. People handing out flyers on the street is also class as Telemarketing.

Direct mail Direct mail is commonly used form of direct marketing. – This can happen when marketer develop, or purchase a list of name, and addresses then sent the advertising mail. The far less expensive way of doing this is by (spam). – Links within the can direct customer to the seller website.

Graphics It is important for the direct marketers to get the message across quickly as most of the marketing is excluded as fast as its sent out. The website for example need to be simple for anyone to use and easy. The /post needs to be memorable and attract users attention.