Writing Up P1 for YTB I am at Bradford Magistrates Court today. Sorry to miss your lesson. I know you :- know what to do can do it will do it to your usual high standard will do your self proud If stuck help each other- use your learning partners. Learning partners make sure all members of your group finish the work and hand it in

Lesson Objective P1 describe the promotional mix used by two selected organisations for a selected product/service [IE] Should have been done YTB for homework and brought it in today? If done please carry out research on Nestle. Do exactly what you did for this task and then produce a report on your findings. If not done- you must complete the report, print out and hand in to Mr Mcneill by 12.05pm

What have we Already Done Previously you have researched Yorkshire Tourist Board to find out:- What it is What it does What it’s marketing and business objectives are How the Business objectives help YTB meet the 7 Principles of Sustainable Tourism

What to do Next Now you have the information Create a report to describe the promotional mix used by Yorkshire Tourist Board to promote one product or service they offer Resources U:\Business Studies\Students\BTEC Level 3 Sept 2010 onwards\Unit 9 Creative Product Promotion\ YTB Marketing Campaign Book notes in your folders

The Report Should Include Introduction- Describe YTB and what it does, why, which product/service you will focus on, why YTB Marketing and Business Objectives- What are they, why are these the objectives of YTB (relate to 7 principles of sustainable tourism) What is YTB Promotional Mix for the product/service- methods used (examples/pictures) Why have they done these activities, What will the business gain by doing this WRITING FRAME ON U:\Business Studies\Students\BTEC Level 3 Sept 2010 onwards\Unit 9 Creative Product Promotion

Knowledge you can use to Explain Why/How YTB do what they do. Promotional mix: element of marketing mix; advertising; personal selling; sales promotion; public relations; direct marketing; sponsorships; purpose and objectives of promotion mix; need to support desired corporate image Decisions about appropriate mix: cost versus benefits – short term and long term; target market and exposure to media; type of market eg business to business or business to consumer; rapidly changing or relatively stable market; channel strategies; objectives; positioning; branding; competitors; budget requirements; timing requirements Communications model: sender/receiver; encoding/decoding; noise; feedback; message; media choice Consumer response hierarchy: AIDA (attention, interest, desire, action); how different promotional methods work at different stages

REMEMBER TO PEE all over your report Point Explain/expand Example/Evidence of what you are saying

YTB exists to promote the benefits of Yorkshire and encourage visitors to come to the area. It advertises on TV, has a Website and runs tourist information centres in all major towns and places of interest. E.g there is a tourist information centre in Leeds city station. From here people can get tickets to attractions, information on places to visit, maps of the area and advice/help from staff P E E

Checking Your Work- Allow 15 mins Before handing in Add your full name in a Header Use spell checker and correct and mistakes Any guidance in the writing Frame has been removed Read your work and ensure:- – It makes sense – You have followed the PEE rule – Assessment criteria has been met

Homework Carry out Research on Nestle to Identify 5 different Nestle Products- bring examples if possible Nestle overall Business objective Nestle marketing objective Bring with you to the lesson on