Lead Generation Tips for Software Marketers

Lead Generation: Simplified Purpose of lead generation is to obtain information about qualified prospects. More Lead = More Customers B2B software marketers capture leads for software application or for promoting services. Aim is to expand business, reach new markets, & increase sales

Who are qualified prospects:qualified prospects B2B marketers target potential prospects include: – CEOs, CIOs – Decision Makers, Executives – Influencers – Technical Administrators – Managers, Developers – Purchase Managers and more...

Online & Offline Lead marketing Multi-Channel Marketing : One-to-one Marketing – Promotion, e-newsletters – Telephone & Fax – Direct marketing – mailers, postcards – Website – Organic leads – Paid search – Affiliate Marketing

Marketing – How to? How to build house list: Gather opt-in address from: – Website sign-up – Newsletter subscription – promotion – Customer Service – Trade shows

Prospect Information: Build home grown decision makers list: Details include: Name Company Name Business Title Address, Zip City State, Income, Industry Phone #, Address Fax number Web URL Purchase History Dates Of Purchases SIC Code, etc

Marketing - Strategies 9-Step Lead Generation process : Set lead generation objectives Segment customer/prospect base Find the best customer/prospect – profiling Find the unique service proposition Finalize the most compelling of service/price proposition Decide incentive approach Find the best time to reach users Craft powerful subject lines, content & design Test promotion in various clients

Marketing - How to build house list: Gather opt-in address from: – Website sign-up – Newsletter subscription – promotion – Customer Service – Trade shows

Marketing - CycleCycle

Online Lead Generation - Blueprint Analyse your B2B sales lead programs: How to generate leads - Find the apt channel How to nurture prospect s - Follow up process Identifying qualified leads - Sort and flag Track results - Progressive follow-up

Impact – Targeted Promotions How to impact customer: AIM Right Audience - Target to the right audience Impact - Attractive content, Design Message - Relevant message to the prospect Response - Track response

Oracle leads for Enterprise segments Oracle user list can help you: Generate more leads through: Effective marketing channels Affordable pricing plans More qualified sales leads Get more leads into the pipeline right away Best marketing strategies and tactics Increase the conversion of leads to sales

Push loyalty purchase Loyalty schemes: Frequent purchase markets Core product(s) Offer better value than discounts Combo offers -