What is it? The Adopt-A-School Bus Program puts “clean buses” into the hands of school districts.

Our Goals Reduce the health risk to our children Reduce the health risk to our children Reduce diesel emissions and air toxics: Reduce diesel emissions and air toxics: 1 Ton / day 1 Ton / day reduction of NO x reduction of NO x

Competitive Advantages Innovative Innovative Non-profit organization Non-profit organization Marketable Marketable Face to air quality Face to air quality

How we got started EPA R6 provided 2 coordinatorsEPA R6 provided 2 coordinators Seed money to non-profit to administer the programSeed money to non-profit to administer the program Support of a high profile corporate sponsor:Support of a high profile corporate sponsor:

Selected a non-profit organizationSelected a non-profit organization HealthHealth EducationEducation Transportation and Air PlanningTransportation and Air Planning How we got started (continued)

Formed Steering CommitteeFormed Steering Committee Industry leadersIndustry leaders Chambers of CommerceChambers of Commerce Technical AdvisorsTechnical Advisors School DistrictsSchool Districts Transportation DirectorsTransportation Directors Elected officialsElected officials City MayorsCity Mayors County JudgesCounty Judges State RepresentativesState Representatives How we got started (continued)

Operational principles and guidelines Operational principles and guidelines Grant criteria / application Grant criteria / application Contribution levels Contribution levels How we got started (continued)

Outreach / marketing strategyOutreach / marketing strategy Website: Brochures and fact sheetsBrochures and fact sheets Poster ContestPoster Contest Radio PSAsRadio PSAs Kick off eventKick off event Hired a full time director/fundraiserHired a full time director/fundraiser How we got started (continued)

The Corporate Perspective Citigroup’s involvement: Lead sponsor for Dallas/Fort Worth Lead sponsor for Dallas/Fort Worth Chair Steering Committee Chair Steering Committee Underwriter of Kick off event for area business leaders/media Underwriter of Kick off event for area business leaders/media Dallas/Fort Worth can be a model for the rest of the nation as we seek to the rest of the nation as we seek to promote clean fuel school buses promote clean fuel school buses across America. So thank you for across America. So thank you for your leadership. You are helping to your leadership. You are helping to drive an important effort on the drive an important effort on the road to a healthier future for America’s road to a healthier future for America’s children. children. —Governor Christie Todd Whitman, EPA Administrator —Governor Christie Todd Whitman, EPA Administrator

Why Citigroup is involved: Environment /Children are important Environment /Children are important Projects beyond philanthropy Projects beyond philanthropy Lead by example Lead by example Direct say on the program Direct say on the program The Corporate Perspective

Incentives for sponsors: Featured in PSAs, school and parent newsletter Featured in PSAs, school and parent newsletter Use of Adopt-A-School Bus logo in corporate promotional materials Use of Adopt-A-School Bus logo in corporate promotional materials Logos displayed on school buses Logos displayed on school buses Committee membership Committee membership

The Corporate Perspective Community Recognition: Civic LeadersCivic Leaders Good Corporate CitizensGood Corporate Citizens Environmental StewardsEnvironmental Stewards

Where are we today? San Antonio Austin Little Rock DALLAS HOUSTON

How does it work? Generic Program Structure:

Sources of Funding Corporate sponsorshipCorporate sponsorship School district matchSchool district match Texas Railroad Commission (RRC)Texas Railroad Commission (RRC) Texas Commission on Environmental Quality (TCEQ)Texas Commission on Environmental Quality (TCEQ) Supplemental Environmental Projects (SEPs)Supplemental Environmental Projects (SEPs) How does it work? (continued)

Flow of Funds Flow of Funds: EPA & State SEPs, EPA grants SEPs, EPA grants ASBP Program Director Corporate Sponsorship, Corporate Sponsorship, Foundations Foundations School Districts Grant Application Range of matching funds: 50/50 funds: 50/50 Steering Committee Provide direction and Provide direction and consultation for the non profit consultation for the non profit organization organization Approve the final selection of bus Approve the final selection of bus replacements / retrofits replacements / retrofits Non profit Organization How does it work? (continued)

Ranking Criteria: Ranking Criteria: 1.% of students below the Federal Poverty Level (determined by participation in the school’s “free lunch” program) 2.School districts which fall into the areas with the greatest concentration of Ozone, PM, and Air Toxics Exposure 3.School districts with the largest number of older diesel buses (1993 and older models) How does it work? (continued)

Where are we today in DFW?

“Tale of Two Cities” Houston/Galveston Houston/Galveston Started with Fed. Seed money Started with State seed money Service industry economy Heavy concentration of petro- chemical industry Contribution levels: $25K-100K Contribution levels: $25-250K More challenging fundraising environment More receptive– Strong fundraising potential Bus Inventory: 1,516 ’93 & older 2,140 ’94 & newer 2,140 ’94 & newer 3,656 3,656 Bus Inventory: 1,661 ’93 & older 4,280 ’94 & newer 4,280 ’94 & newer 5,941 5,941 Business interest– Advertising based Business interest– Community based Dallas/Fort Worth Dallas/Fort Worth

What’s working well? Supplemental Environmental Projects a good funding source 9 pending Region 6 SEPs9 pending Region 6 SEPs Total $2.2 – 4.4 millionTotal $2.2 – 4.4 million Next 30 days- 6 monthsNext 30 days- 6 months Toyota SEP (National)Toyota SEP (National) $20M$20M Distributed over the course of next 5 yearsDistributed over the course of next 5 years

What’s working well? (continued) Initial focus on foundations/grant writingInitial focus on foundations/grant writing Next, reaching out to corporate sponsors (business roundtables)Next, reaching out to corporate sponsors (business roundtables) Being open to innovative partnershipsBeing open to innovative partnerships

Keys to Success Strong corporate leadershipStrong corporate leadership FlexibilityFlexibility Choosing nonprofitChoosing nonprofit Sponsorship levelsSponsorship levels Generate awareness / momentumGenerate awareness / momentum PR planPR plan Fundraising/Marketing Director is essentialFundraising/Marketing Director is essential

Adopt-A-School Bus is Taking Off ! … Don’t Miss the Bus! Harry Bass Jr. Foundation