Brazil Market Update and Trade Show Webinar July 25, 2006

WEBINAR AGENDA Introduction Mario Winterstein Market Update Mario Winterstein FEIMAFE 2007 Mario Winterstein AMT Show Services John Krisko Marketing Services Mario Winterstein Q & A

Brazilian Market Update

Automotive Production Forecast In Units Fonte: Grupo de Forecast Sindipeças (revisão abril de 2006).

Aircraft Industry EMBRAER

Sales - Auto Parts Manufacturers Observação: Faturamento em valores nominais divididos pelo dólar médio. (US$ billion) preliminaryforecast

(US$ billion) Investment - Auto Parts Manufacturers preliminaryforecast

New Investments

Brazil is not a Market for Everyone Cons  Needs a Firm Commitment  Requires Intense Follow-up  (Bureaucracy) Pros  Easy to Build Relationships  Partnership with Representatives  (Let your rep do the work)

But you cannot afford to ignore it. Large consumption of Manufacturing Technology Equipment Most of your major customers here have plants in Brazil A place where you can still keep your market share

Brazil is the place to be in 2007!

FEIMAFE SHOW A Marketing Tool

FEIMAFE Parque Anhembi – Sao Paulo, Brazil May 21 – 27, 2007 In 2005: Total Area: 420,000 sq ft 1,342 Exhibitors: 703 Brazilian 639 from 31 countries Attendance: 61,819 visitors 1,285 from 42 countries Brazilian Business Practices & Culture

Why Exhibit in AMT/USA Pavilion John Krisko, Director - Exhibitions

AMT/USA Pavilion provides an excellent sales environment to conduct business Synergy of presenting American made technology with other AMT member companies Exhibiting area of the AMT/USA Pavilion features common, easily recognizable, visible identification… “American Made Technology”

AMT on-site coordination of freight, rigging, display, utility services and overall in-hall logistical support Complete exhibit package plan includes floor space, carpeting, spotlights, information desk, walls, directory listing, security, cleaning, chairs, signs and basic electrical service. Complete international freight/shipping coordination

Support from AMT’s Business Development department AMT exhibitor lounge provides networking opportunities in a relaxed business atmosphere In-pavilion conference room available on scheduled basis Bilingual receptionist at pavilion reception desk Pre-show publicity

AMT publishes pavilion directory, show manual and exhibitor bulletins Business services area with fax, copy and internet services Opportunity to establish new geographic area presence with other companies familiar with and experienced in that international marketing region AMT sponsored reception lets you provide hospitality to potential customers

All of this without any conflict with your representative or distributor…

Marketing Services Mario Winterstein

Marketing Services Before the Show: Customer Lists Distributor Selection Custom Advertising Campaign Newsletter with tips and new investments Trade Show Workshop (Brazilian Business Practices, How to Attract Audiences to Your Booth, Body Language, etc.) Comprehensive Sales and Marketing Strategy Planning

Marketing Services During the Show: One-on-One Meetings  Customers  Distributors  Service Organizations  Outsourcing Suppliers Financing Services Meetings Facilitation and/or Interpretation

Marketing Services After the Show: Lead Qualification and Follow-up ‘Thank You’ Notes and Literature Shipment Distributors’ Management Post Show Critique

Full Support of AMT Staff and Relationships In Place in Brazil

Q & A

Feedback  Yes, I am interested in FEIMAFE Send me an application.  No, I am not interested in FEIMAFE  Not Sure Yet. Please contact me for further discussion.