strategic analysing to (BMW) by : ayman el-majdalawee Supervision Dr: Ezz ElArab El- Awoor

Our Mission Asserting BMW sets the standards. "To become most successful premium manufacturer in the car industry “ It is our mission to build new and strengthen existing customer relationships. is all about “Driving Strong Relationships”.

Our Vision a successful, profitable, and sustainable business, it is BMW’s vision to grow alongside its ability to delight a rising number of satisfied customers. Uniqueness through diversity, leadership, taking Risk, courteous.

Our Values Individually tailored customer service, honesty, integrity, professionalism, training, dedication to our company and the BMW brand, consistency, leadership, and teamwork.

Swot analysis

Strengths Worldwide, the BMW Group is one of the most successful multi-brand premium car manufacturer in the automobile industry. The Rolls-Royce phantom holds the number one position in the super-luxury car segment. The BMW group on an average spends around 9% of its revenues on R&D, which is one of the highest in the industry.

Weakness BMW’s heavy cost German base might affect the profitability of the company in the long run as more and more competitors shift product development activities to lower cost countries.

Threats The continuing decline of the dollar against the Euro threatens to undercut BMW’s top line so tempering its profitability. The rising price of raw materials such as steel threatens to offset the company’s earnings.

Opportunities The expanding of the European Union, has converted the EU into the world’s biggest trading bloc with a combined population of around billion. Opening of new manufacturing lines in China.

BMW’s key automobile production plants worldwide

EC regulatory threat to European car industry In 2007 the European Commission proposed binding rules to cut CO2 emissions on new cars to 130 gms/km. Shares in Porsche whose cars have highest CO2 output fell 2% as a result.

German Auto Car Sales UK Compare the year on year figures for each manufacturer for December and for year to date. Which manufacturers/marques are doing better than others in terms of volume sales/market share?

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