E-BUSINESS

ই - বিজনেস  ইলেকট্রনিক্স ডিভাইস ব্যবহার করে সংঘটিত বিজনেসকে ই - বিজনেস বলা যেতে পারে।

E-Business concepts E-business defined from the following perspectives:  Communications: delivery of goods, services, information, or payments over computer networks or any other electronic means  Commercial (trading): provides capability of buying and selling products, services, and information on the Internet and via other online services

E-Business concepts (cont.)  Business process: doing business electronically by completing business processes over electronic networks, thereby substituting information for physical business processes  Service: a tool that addresses the desire of governments, firms, consumers, and management to cut service costs while improving the quality of customer service and increasing the speed of service delivery

E-Business concepts (cont.)  Learning: an enabler of online training and education in schools, universities, and other organizations, including businesses  Collaborative: the framework for inter- and intra-organizational collaboration  Community: provides a gathering place for community members to learn, transact, and collaborate

Electronic commerce describes the buying and selling of products, services, and information via computer networks including the Internet, where e- Business describes the broadest definition of EC. It includes buying and selling of products and services, servicing customers, collaborating with business partners, and conducting other intra- business tasks. E-business vs. E-commerce

Three alternative definitions of the relationship between e-business and e-commerce E-business and e-commerce

E-Business – Transaction Medium Most e-commerce is done over the Internet. But EC can also be conducted on private networks, such as value-added networks (VANs, networks that add communication services to existing common carriers), on local area networks (LANs) or wide area networks (WANs)

Business-to-business (B2B) Business that sells products or provides services to other businesses Business-to-consumer (B2C) Business that sells products or provides services to end-user consumers Consumer-to-consumer (C2C) Consumers sell directly to other consumers Types of e-business

Business-to-government (B2G) Government buys or provides goods, services or information to/from businesses or individual citizens Business-to-employee (B2E) Information and services made available to employees online Mobile commerce (m-commerce) E-commerce transactions and activities conducted in a wireless environment Collaborative commerce (c-commerce) Individuals or groups communicate or collaborate online Types of e-business (cont.)

Traditional Purchasing Process Flow

How is e-business different? v Reduction in physical boundaries and distance; v Serve larger customer base more efficiently; v Target specific customer groups; v The Internet is an interactive marketing medium; v More detailed information on customer transactions; and v Improved transaction efficiency. Kim et al., 2004

Communications Types C4C4 C5C5 C1C1 C2C2 C4C4 O Many-to-many communications via the Internet medium O - OrganisationM - Communicating MessageC - Customers Internet Medium C3C3 O O O Content M M M M M M

What hasn’t changed v ‘The myth of lower cost and price’; v Firms must have viable business models; v Implications for physical activities in the value chain; v Internet firms do not always offer lower prices; v Security and privacy concerns; and v The Internet only changes the customer interface (Porter, 2001). Kim et al., 2004

Why should organisations use the Internet? v Large companies in particular already computers, networks and bandwidth; v Potential cost savings; v Network economic effects; v Many business transactions already conducted at a distance; v Opportunities for close alliances.

Evolution of e-business (cont.) The Future By 2008:  Number of Internet users worldwide should reach 750 million  50 percent of Internet users will shop  E-business growth will come more from:  B2C, B2B, e-government, e-learning, B2E, c- commerce

Major Players