Solutions Marketing. è Focus on SMB market space in four initiative areas: è e-business è Business Intelligence è Content Management è ERP/ISV è Develop/execute.

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Presentation transcript:

Solutions Marketing

è Focus on SMB market space in four initiative areas: è e-business è Business Intelligence è Content Management è ERP/ISV è Develop/execute programs to provide KeyLink Systems Solution Providers with ammunition to: è Quickly come up to speed within chosen initiatives è Run campaigns that drive net new business opportunities è Increase profit potential

Solutions Marketing è Partner Enablement è Programs è Business Propositions è Marketing è Pre-sales è Technical è Initiative Consultants è e-business è Business Intelligence è Content Management è ISV

Solutions Marketing n Initiative Consultant è Channel Development è Develop Business Proposition for Partner è Identify/enable partners who meet profile è Develop Marketing Plan for Initiative è Develop Marketing Guide è Accompany Partner through program è Interface with market experts

Solutions Marketing n Marketing Tools è Marketing Guide – Assists partner with Marketing plan – KeyLink programs specifically designed to build your customer's business – KeyLink go-to-market strategies – Business Partner Business Proposition – Solution presentations – White papers – Marketing CDs – Success Stories

Solutions Marketing n Business Proposition è HW, SW and services financial landscapes è Business Opportunity è Profile of successful partner è Sample ROI è KeyLink Relationship

Web Site n è News è Events è Programs è Education/Training è Marketing Guides

Enablement n Marketing Activities è Seminars è Demand Generation Campaigns è MarketLink è Team Players n Education/Training è Technical è Sales n Press Assistance n Partner Mentoring n Assistance: Partnering with Partners

Sample Programs

- business n Seminars in a Box (SIBs) n e-business Advisor and Designer Education n WebSphere Commerce Campaign n Web Self Service Campaign n Net.Commerce Technical Certification Training

KeyIntelligence Program n Partner Enablement/Business Proposition n Business Intelligence Discovery Workshop n 90 Day Mentoring Program n Marketing/Sales Assistance n Executive Conference

ISV Solutions n KeyLink Value è We identify ISVs with... – Channel programs – Support capacity/capability – Products/programs complementing Solutions Provider's offerings – Opportunity to offer new business opportunities for Solution Providers è...then we facilitate partnerships with key Solution Providers

n Focus on business future n Skill, product, and resource sharing n Product and market knowledge n Partnership enablement n Pre-sales support n Marketing Support n Training n Partner Commitment Summary = reduced time to market!