ORIGINOIL, INC. INNOVATION & MANAGEMENT Presented By: Desirae Aguirre, Allan Barraza, & Ricardo Chavez Jr.

Company Overview Origin oil it’s a Los Angeles bases technological company that helps algae growers extract oil from algae. Key Innovations:: -Industrialize algae production. - First-to-Market technology focusing on algae extraction. Business Model: Licensing central technology.

Innovation & Competitive Advantage “ OriginOil will continue to innovate, its in our DNA.” OriginOil Inc. CEO Riggs Eckelsberry Enter the market with Radical Innovation Significant business model change Complete Innovation on technology used Currently operating a Semi-radical innovation Maintaining its Competitive Advantage. By improving technology and efficiency.

Obstacles / Challenges Scale up Production OriginOil Finances / Infrastructure Competition Reaching New potential Customers

SWOT Analysis STRENGTHS Technology Independent of food supply Doesn’t consume natural resources WEAKNESSES Technology Limited light exposure Capabilities OPPORTUNITIES Integration in existing market Pioneer in mass production THREATS Competitors of other alternative methods Competitors within the 3 rd -generation fuel industry

Strategy & Implementation Who is their Customer ? What value do they offer too their customers ? How do they deliver this value ? Play-to-win Innovation strategy

Factors affecting Innovation. Internal factors that capture Innovation ? External factors of Innovation ?

Macro Environment NON MARKET Industry State of Technology Development Government MARKET Resources

Capability Produce close to point of demand Cleaner to produce and burn Works with existing refineries, gas stations, and vehicles Does not compete with food Technology

Performance Grow your own oil 130 acres = 300 barrels/ day = $2.28/ gallon President Obama 17% of imported oil = 1 million barrels/ day Max One MBD Energy Limited James Cook University